I can't resist putting up this video because a) It's my first YouTube post on my blog, and b) It's just too funny - and relevant.

We've already addressed the, "What is a blog?" question a few times on our corporate blogs, so I won't get into the details again here. What I do want to point out is twofold: the blogging setup process, and the importance of a blogging administrative layer.

First, the setup process in the Office video is pretty easy. Open up a word doc. And write. Voila! Wouldn't it be great if blogging really was that simple? Well, I wish you could see the user interface I'm writing my blog post in right now. It's simple. Easy. Better than a word doc in several ways, but to me, I'm just typing. All of the other things that happen to influence search engine optimization, content organization, lead generation, and anything else you can think of ending in -ation have already been done. As a content contributor, I get to login and write. Pretty ideal, huh?

The other thing I want to point out is the reason is an administrative layer. The reason why they set up Creed's blog as a word document is because they want to shield the rest of the world from his thoughts. The great thing about blogging platforms like Compendium is that there is an administrative layer so that you can select what you want to be external facing, and what you  would prefer to keep behind closed doors.

Too bad Steve Carrel and the rest of the office gang aren't aware of how simple it is to run a blogging program that produces real results, or they would be ranking on page 1 in Google for the term "hilarious TV show" right now.