We've all experienced it before -- that warm, fuzzy feeling we get when
when we help someone out (say, giving up a seat for an elderly person).
The simple fact is, despite what anyone tells us (the nightly news,
etc.): People are good. And people like doing good things for other
people. (At least my opinion).
Because this is a blog about business blogging, of course I'm going to
find a way to tie this into...well, blogging. In a recent post, I
mentioned that building new / better relationships are at the very core
of what we're trying to achieve. And the way that we build those
relationships is by being human -- helpful humans, that is.
In the real world, accomplishing this is pretty easy. We can give up
our bus seat, smile in a way that shows we care, and signify our desire
to assist someone through body language and the tone in our voice. So
on the web, and specifically when blogging within a corporate setting,
how do you get this across?
A lot of it comes down to being in the right mentality. As a wise
mentor of Compendium said the other day, "If you are always thinking
about how you can make your customers' lives better and easier, good
things will happen."
The same holds true here. Your blogging program needs to make it
obvious that you are willing and ready to help your prospects and
customers. You need to believe that you are doing the world some good
by sharing what you have to say with them. You need to acknowledge that
you have the power, even through a blog, to give someone that Warm,
Fuzzy Feeling that makes them want to associate with you, buy from you,
and come to you in a time of need.
So "how" do you accomplish this on a blog? I raised a similar question
in my post about relationships that I haven't answered yet. I've been
making my list, and I assure you it will be part of my next blog post
