More and more, I'm finding that a lot of marketers consider blogging and SEO to be completely separate activities. That's because the benefits of blogging haven't been clearly spelled out to organizations...until now.
To take it a step further, blogging isn't only an SEO tool, it's also an acquisition tool (as long as you give people a place where they can take action. Take our blogs, for example. See those call-to-actions over in the right side? That's no coincidence).
How is this all possible? To put it in the simplest terms, search engines (like Google) and people (blog visitors) essentially want the same things. People and search engines want fresh, relevant, reliable, engaging content.
People want to find that kind of content, and search engines want to serve that kind of content. Business blogs work from an acquisition and conversion standpoint because they deliver those things to both parties.
You may be unsure exactly what that means, so I encourage you to sign up for a free blogging consultation that Compendium is running right now. These are general consultations focused on blogging in general, not so much on Compendium. Any company that is interested in SEO and blogging will definitely find it worth their while.
