The other day a customer mentioned that they couldn't believe they hadn't seen any SEO benefit from their blogging strategy.
We knew that this customer had not been creating content (they had about 3 posts to-date, which isn't nearly enough to get the meter to move for any corporate blogging program.
It got me thinking about email...would we ever expect an email program to generate any results if we didn't have a subscriber list to go with it?
Of course not! In order to have an audience that will take action from an email campaign, we need to have a subscriber list.
Well, it's the same thing with a business blogging program. You can't put the cart before the horse.
In order to see measurable results from your blogging strategy, you have to produce the content.
The difference between email and blogging is that with blogging, your audience comes from content production rather than from a list. And I repeat: results come only after your audience has been built to a certain degree.
If you're an email marketing guru and want to find out other ways the two mediums compare (and how they can work together), Chris Baggott has written an entire whitepaper about blogging and email and how they work together.
You can get the blogging and email whitepaper here. Enjoy!
We knew that this customer had not been creating content (they had about 3 posts to-date, which isn't nearly enough to get the meter to move for any corporate blogging program.
It got me thinking about email...would we ever expect an email program to generate any results if we didn't have a subscriber list to go with it?
Of course not! In order to have an audience that will take action from an email campaign, we need to have a subscriber list.
Well, it's the same thing with a business blogging program. You can't put the cart before the horse.
In order to see measurable results from your blogging strategy, you have to produce the content.
The difference between email and blogging is that with blogging, your audience comes from content production rather than from a list. And I repeat: results come only after your audience has been built to a certain degree.
If you're an email marketing guru and want to find out other ways the two mediums compare (and how they can work together), Chris Baggott has written an entire whitepaper about blogging and email and how they work together.
You can get the blogging and email whitepaper here. Enjoy!
Comments for Step 1: Email needs Subscribers, Blogging needs Content
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