Corporate Blogging

In my mind, there are 2 primary ways to build the success of your blogging program.

1. Target more keywords that are relevant to your business.
2. Write more content.

I'm not saying there is anything wrong with RSS feeds. I'm not trying to downplay the value that links from other credible sources might have.

It's just that by and large, these two factors are the driving forces behind most of Compendium Blogware's most successful customers. Those with the most content and the most keyword targeted blogs are the most successful.

Some customers might have 100 more links, some of them quite credible, but at the end of the day, the customers whose corporate blogging programs really succeed are not the ones with the most links. In fact, some of them may have as few as 15 inbound links but these customers still see thousands of qualified visits to their blogs and great conversion rates.

Traditional SEO techniques include keyword targeting and content, but such techniques also take a variety of other factors into consideration.

All I'm saying is let's keep it simple. Experience and data here at Compendium Blogware shows us that lots of content and lots of keywords are the two best ways to build your blogging reach. The other stuff is nice to have, but it's harder to control.

Every business, regardless of size, has the ability to write frequent, good content and the ability to determine keywords that are relevant to their business. This is a winning combo.