How can you measure the level of your corporate blog visitors engagement?
One of the best measurements of engagement is looking at the number of visitors who interact with your Calls To Action. But how can you measure engagement with your CTAs?
Click Through Rate: The number of visitors who click on your CTAs / Total Visitors to the site.
What is a good CTR? There is no ‘magic’ CTR, all industries and companies can have wide variance. We advice our clients to:
One of the best measurements of engagement is looking at the number of visitors who interact with your Calls To Action. But how can you measure engagement with your CTAs?
Click Through Rate: The number of visitors who click on your CTAs / Total Visitors to the site.
What is a good CTR? There is no ‘magic’ CTR, all industries and companies can have wide variance. We advice our clients to:
- Understand the ROI of your program. In other words, for the effort you are putting in and the investment that you’ve made, are you getting the value out?
- Watch the trend. Comparing CTR trends to see if they are increasing or decreasing when changes are made.
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