Corporate Blogger

This may be a bit of surprise, I like being crafty and creating art and I love reading about new trends in design...I don't spend as much time on it as I wish I did; but am currently in progress of making my Christmas gifts (don't worry -- no pot holders or macaroni necklaces coming soon) and have been reading a few of my favorite blogs more than usual to get some ideas...which got me thinking, why do I choose the ones I do over the millions of related blogs out there? What makes these special?

Just to clarify, these are my "hobby blogs"; when we talk about how blog readers only have a few blogs they read regularly, this is what we are talking about --- not your corporate blog, which is why measuring success on winning organic search and conversions makes so much more sense than measuring success by RSS and comments.

Anyways -- let's take a look at one of these, DesignSponge, and see what makes it a "good blog" in my eyes. First, regular updating --- most everyday there is something new. This satisfies me as a reader, you should do the same on your corporate blog, at the least as an organization strive to make a new post a day! Second, a good design. So this is a bit of a requirement being a design blog, but note the easy left hand navigation and relevant categorization. Other things to learn here --- effective use of guest bloggers, good use of pictures, easy to follow step by step instructions (a rarity in some of the craft world). Check it out and see what you think --- some great takeaways even if you have to blog about something a little less 'fun' than design...