Seth Godin has a great blog post today: Who's telling you the truth about your online personal marketing?His post makes a great point about the the trend in marketing these days which I relate to transparency. He writes that, "people are judging you", and isn't that the truth.
Blogs, Facebook, LinkedIn, Instant Message, etc... have all opened the door fainting the line between personal/professional life. So how does a marketer ensure the judgments of his or her employees don't hurt the reputation of the entire company?
Why not embrace and incorporate those mediums into your own marketing? You know your employees, particularly your Gen X'ers, are all tapped in and participating... why not embrace it and make your presence known too!
It's actually one of the reasons Compendium Blogware was founded. Chris (our CoFounder/CEO) noticed while at ExactTarget that many of his employees were blogging. And, blogging about the company - but Chris had was unable to leverage the blog content they were cracking out.
That's why Compendium is built for multiple bloggers and has an administrative layer which allows you manage the blogger's message as you see fit. So, companies and organizations can give their employees platforms to blog on and yet reap the marketing benefits such as SEO. Not only that, but you're providing a real-life voice to speak out on behalf of your organization which ultimately... humanizes your marketing.
