I was on the phone with a Compendium client yesterday and she mentioned that they just wrapped a round of hiring and that their Compendium blogs played a significant role in that process. My ears perked and I said, "tell me more!"

As a small sized company with larger competitors to choose from, attracting bright talent is always challenging . Since implementing their blogs though, they've realized that talent was finding them. Moreover, interested candidates were visiting their blogs to learn about their company and learn about the employees at the company.

There are some great take aways here:

1.) ROI is not always metric based there are other unassuming benefits to blogging.

2.) Adding human voice to your organization really does matter! Particularly when it comes to hiring.

Whether they planned it or not, having a blogging strategy really put their company above and beyond their competition.

One of their interviewees even asked "Can I Blog?"

Their response....you're hired!