Fast Company is my favorite magazine, and in the November 2008 issue there is a great article on MTV's Digital Makeover. How does this relate to earning customers through blogging? I'm getting there. Here is the excerpt that I want to discuss:
"Unfortunately for Toffler, a substantial portion of MTV fans watched Rogen and Franco's stunt online -- and many not at MTV.com.
As he would discover the next day, this year's Movie Awards reached
about 3 million viewers, an 18% decline from the previous year and
about half the audience from a few years ago. Parent company Viacom's
Media Networks Division -- which includes Nickelodeon, Comedy Central,
and BET as well as the MTV channels -- increased its revenue by 12% in
2007. But MTV has been under pressure, as the attention of its 12- to
24-year-old demographic wanders to online media and video games. The
channel's overall ratings fell to an average of 920,000 prime-time
viewers in the first half of this year, a 15% drop from 2004."
Believe it or not, MTV was not forwarding thinking enough to realize the power of the Internet to their brand. You are researching Blogging for SEO right now, and you are on the verge of being part of a smarter more direct way to position your brand online. Winning search is within your grasp with Compendium, and by using our affordable Blogging software you take control and reclaim control of your marketing budget.
MTV has traditionally been the forwarding thinking rebel of the TV world, now we read about how they missed the mark when it came to online strategy. That fact that you are reading this Blog proves that you are that close to making the smart decision to move forward.
