Today on the Profit From Business Blogging webinar Chris Baggott and Debbie Weil spent some time talking about who should and could blog for your company.  Should all employees participate in your company blog platform?  Should C-level people blog?  Are marketers the onlyl ones doing this?  Well, I think it depends.  It depends on your company blogging strategy, your goals (to blog for search engine optimization, show voice in various levels of the company, build your brand, etc...).  However based on both contributors comments today really any strategy can work.  Whether you have two or twenty bloggers, you can find employees to post, some of whom may already be blogging and are excited to share why they love their workplace.  It was also discussed that employee bloggers can be up to five time more likeable and engaging than a C-level (perhaps a ghostwriter) is.  Not onlyl does freeing your employees to blog  increase your chances of engaging your searchers it will also make your company look good in the eyes of the public and help your employees warm and fuzzy about their jobs.  Who doesn't want that warm fuzzy feeling!? Compendium has freed me to blog and I the warm fuzziness is certainly coming my way.