One thing that I've learned since working for Compendium is that the average customer for a business blogging strategy can come from any sector of business. I first heard about Compendium Blogware during my time as a college recruiter. I wanted to give students at my University the ability to tell there individual stories, yet still blog for a purpose. As a recruiter, my overall goal was to use blogging as way to humanize the college search process. Prospective students don't want to hear all about facts and figures, stats and rankings. They want to know what life on campus is really like.
Just as high school juniors and seniors are turing to Google to find answers to their college questions, people are searching every kind of business imaginable. Not for profits, huge corporations, agencies, small businesses, consultants, retailers, service industries and more can benefit from a business blogging strategy. Therefore, there is no "average customer" seeking out Compendium Blogware. That's what makes my job exciting each day. I get to learn all about different businesses, understand their marketing objectives, and help them harness a successful organizational blogging program.
