Corporate Blog Strategy

Online Behavior --- Continues To Prove The Case For Business Blogging

Posted Thursday, August 21, 2008 by Jenni Edwards

This Forbes Article is great! I think one of the biggest takeaways is this line "...the Internet is still about searching for information. Indeed out of the top five sites most trafficked by U.S. visitors...four are portals (search engines) to other Web sites."

The Internet is about search. That's what people are doing. While email is still the most popular activity, the proof of the importance of search is in the rankings (make sure to check out the slides that compare the Top 20 Sites of 2005 to the Top 20 Sites of 2008 --- so amazing how quick we forget 'cool' destination sites, does anyone even remember Gorilla Nation Media from 2005?).

The one regret I have of the article is the fact that the author never did tie blogs into the search world or the idea to blog for SEO. And the mention of blogging is grouped into social networks and forums. While all of these do create the so called "interaction" the idea that businesses only can utilize blogs to monitor the chatter is an understatement --- what about taking the next step and implementing their own business blogging strategy?

Comments (0)

Five Steps to Mastering Blogging and Online Marketing

Posted Sunday, August 17, 2008 by jeff lefevere

A Compendium customer, Lizan Brand, from Greenfield Liquors, was featured in the Saturday edition of the Indianapolis Star.

One of the things that Lizan is doing that is really interesting is mixing in video--highlighting drink recipes, talking about wine and the sorts of things that contextually engage a reader.

In my personal life, I’m well in tune with wine & spirits video blogging as a wine blogger (vlogger) is ascending to national attention. In fact, wine online darling Gary Vaynerchuk from WinelibraryTV continues to grab the wine world by its shirt lapels and give a good, healthy shake.

Gary continues to not only lead the charge in creating a brand online for himself and his business by proxy, but he also continues to give advice, good advice, to folks interested in growing their business, any business.

Vaynerchuk did an audio interview with an Internet-based business coach and he provided some additional insights that are not just applicable to technology marketing, but marketing in general. You can find the audio portion of the interview here.

Find the text transcript here.

A couple of the nuggets that I gleaned are:

* Vaynerchuk on putting content out on the web: “If you put out great content, you will be found.”

* Vaynerchuk on leveraging your expertise: “So, if you are the best guy in your law firm in contracts, instead of waiting eight to ten years to become a partner, start (using technology) about what you know. Give away that content for free. It will come back to you in spades 800 times over.”

* Vaynerchuk on tapping your passion: “So you may be good at three or four things, but please site down and analyze where you feel you’re most passionate about, even if that is the most competitive genre, do it because that is where you’re going to win when you really believe it, when it goes through your blood, you’re going to win every time because even if you’re not seeing the mythical success, your heart and soul is going to be happy. That is going to push through to the point when you will start seeing success."

* The Interviewer on setting lofty goals: “you have to have high ideals. You have to have something that you’re shooting for that’s absolutely spectacular. What you have to realize is that’s the ideal, that’s not the goal. When you achieve a certain level of success, the people that are super successful don’t compare where they get to--to their ideal. The ideal is just where they’re focused towards. To be happy and to be excited about what you’re accomplishing, you have to look backwards to where you were. As long as you make that leap and you look backwards to feel good about yourself then you can keep that excitement going. If you’re always comparing where you are to the perfect (ideal) then it’s very hard to stay excited …

The frenetic interview wraps up with Vaynerchuk’ “Five Steps to Mastering Social Media.” If you replace the “social media” with “blogging” the same values hold true. They are:

1) Make sure you want to engage/learn it.

2) Now that you know you want it, spend every living second that you possibly can on it.

3) Put your toe in the pool. Get involved.

4) Humble yourself. If you’re the best basketball player in the world, you’re playing hockey now. Put on your skates.

5) Know what you want to accomplish.

Good advice for all and something Lizan, a Compendium customer, is doing successfully and so can you. Business blogging is hardly hard, it just takes a little bit of the above five items.

Comments (0)

Page titles are so money. By money, of course, I mean search-awesome.

Posted Monday, August 11, 2008 by mikey mioduski

If any of you are just getting the hang of this SEO thing, like me, you, like me, may have recently discovered the grande importance of page titles in SEO. This is relevant to blog titles as well.

In his whitepaper, What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?, Compendium Blogware Co-Founder and CEO Chris Baggott quotes SEO expert Steven Bradley:

By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.

Chris goes on to make the following recommendations.

Think about your keyword strategy for PPC and use that as a guide for your blog titles. For example, if ExactTarget wants to rank well on the search term “blogging best practices,” they should name a blog this. And by “name,” I mean that they should title it “blogging best practices.” Titling by the appropriate keyword phrase is a highly scaleable strategy, meaning that ultimately, you would have a blog titled with every one of your PPC keywords.

Along those lines, here are some tips:
• When writing page titles, place your keywords as close to the front of the title as you can.
• Don’t “stuff” with keywords. Titles still need to be readable and need to convince someone to click on them, even in the organic results. (Remember, it’s the actual page title that will show as your result and link in the search results. Obviously results that include the search terms that the searcher has used will be the most compelling ones!).
• Be wary of using titles such as “Rob’s Ramblings.” Every blog should have a meaningful title that includes specific keyword phrases for which you want to rank.

Page titles are money. They're like this huge bear, with these massive claws. Search engines are like this cute little bunny, and if you don't have a relevant and powerful blog title, that little bunny's going to slip away off to some other big bear's cave. Search engines love blog titles, and we should too.

So I changed my blog title to something that may be more search-awesome, in hopes of catching that beautiful baby bunny. We'll see what happens. Who's the big winner here tonight in Indianapolis? Anyone blogging for business that's who.

Author's note: I refrained form embedding one of my all-time favorite scenes from Swingers here, as there is no made for tv version that I could find on YouTube. If you know of the whereabouts of the bear-claws-rabbit scene online, sans colorful language, please comment on this post! Gracias.

Comments (2)

Using Corporte Blogs to Disclose Information to Investors

Posted Friday, August 1, 2008 by Megan Glover

The SEC (U.S. Securities and Exchange Commission) announced this week that corporate websites and other forms of online media such as blogs will be a permissible vehicle to disclose information for investors.

Here's a good article that gets to the heart of the ruling.

So why is this so important for enterprise blogging solutions, like Compendium? Couple reasons:

1. Need - the need for corporations to have blog software is only going to increase.

2. Legitimacy - occasionally we'll get the question, "is blogging a fad?" We know the answer is "no" but now we have the federal government promoting blogging for business as a "recognized channel for distribution."

And, for businesses - gosh what better time to embrace a blogging strategy, and save up a little cash that would otherwise go to releases! So now among other things business can blog to:

disclose information
get found in organic search
humanize their marketing
and, blog to acquire new business.

There couldn't be a more profitable and deserving time for businesses to start blogging.

Comments (0)

Newspapers and Blogging?

Posted Thursday, July 31, 2008 by Jenni Edwards

Chris pointed out a great article today in the Wall Street Journal exploring the situation of many newspapers as they are struggling to master local online advertising. A few factors are at play with this struggle; but big picture, newspapers suffer from cannibalistic revenue -- the idea that if one segment of their business gains revenue it is likely coming out of the other business arm. For example, a car dealer buys online ads and pulls back their print ad budget with the same newspaper. So why as a marketer would I do this? One reason is that people think of a newspaper's website as a destination and online marketers are focused on winning searches not being a sidenote on a website that they are already advertising to the same audience in the print version (note the chart to the left with 53.3% spent with Internet Companies).

So what's a newspaper to do? Win organic search. In the spirit of "if you can't beat them, join them."

If I (as a newspaper) win local searches I now am not only selling my subscription base to the advertisers, but also selling the 'general public' as potential impressions or conversions to the advertisers. I have changed my 'product'. The newspaper also increases its page views and traffic and can charge more for the same ad space. It really can work and make sense...imagine this situation: A personsearches "Atlanta Business News"; is brought to a blog via search that is only focused on "Atlanta Business News"; has a great user experience and notices an ad for "Low Cost Business Furniture" on the blog, clicks and converts. The furniture store is now able to target a larger audience than going at it alone and has also associated itself with a generally respected newspaper that has plenty of content to win organic searches through a corporate blogging strategy.

Comments (0)

Reach Retail Shoppers With a Company Blogging Solution

Posted Wednesday, July 30, 2008 by Eric Romer

A recent article in eMarketer, a leading source for Internet market trends, highlights retail shopping statistics that show consumers hit the web first... before talking to family & friends.

This is great data that really drives home the importance of a blogging solution for retailers.

I'd be interested to see the breakdown of how many people start with a search engine in that 58% . It's probably a conservative estimate to say it's at least half, which would be about the same amount that visit local stores. Think how much effort is dedicated to in-store displays and hiring smart, capable employees to service needs of shoppers. Based on this data, why would a retail business not provide that same experience online??

Blog for your business. Show consumers you are in tuned with your industry and the needs of your customers. You will be found in search engines more often... on a wider range of keywords. And, with a measurable blog strategy, you will convert those visitors into paying customers.

Comments (0)

What's a Business Blog Supposed To Accomplish?

Posted Tuesday, July 29, 2008 by Chris Baggott

There was some feedback from my interview on Blog Squad Radio last week about the Compendium Approach to Business Blogging was too Corporate.

I posted this reply:

I wanted to thank you both for a great session last week. Your questions were insightful and I really appreciate your open-mindedness for some of these new concepts.

A successful relationship requires direct communication. To get the right to build a relationship with a customer or prospect you have to first be found, second build credibility that a relationship with you will add value to the prospect or customer.

Blogging is spectacular for this stage of the relationship. From that point however 99% of the time that relationship is going to evolve to leverage some other medium...which might include face-to-face, email, telephone or even paper based things like catalogs.

You guys are a perfect case to show that a successful blogging program shouldn't be measured by the number of comments...but from the amount of traffic and conversions.Thanks again,

Chris Baggott, CEO
Compendium Blogware

Advanced Business Blogging Strategy, requires that your employee and constituent content should be mostly about your business. Blog about your solutions, your customers, your aspirations as it relates to your products & services. This is what people are searching for...great blog information that helps them and builds trust

Comments (3)

Is Blogging Only for SEO Wrong?

Posted Friday, July 25, 2008 by Ali Sales

Blogging for SEO isn't wrong, but it can't be your only goal. Why? Because it's the tip of the iceberg. Of course you want your business to get found through search as many ways as possible, but your goal can't stop there.

You want a prospect to find your business blogs through search, and then what?

There is a next step. What is it? You want them to find one of your corporate blogs and then read sixteen posts before leaving the page? You want them to find one of your blogs and then subscribe to an RSS feed in order to come back over and over again and do nothing but read?

You see what I'm getting at here of course.

Your corporate blogging strategy can't focus on only the search engine optimization aspect. SEO is a means to the end, and your end is to make money by creating new relationships. That's it. If someone clicks to your blog from search and finds a webpage that's impersonal, unprofessional, and full of pointless information, then your blogging program is completely falling flat.

Today Compendium's very own Chris Baggott, will be hosting a webinar that goes into more detail on these topics. The webinar will also cover blogging tips, blogging best practices, and more. This is a great opportunity to ask any burning blogging questions. Get details and sign up for the webinar here.

Comments (0)

Corporate Blogging from another voice.

Posted Friday, July 25, 2008 by Sarah Sedberry

Douglas Karr touched on a topic near and dear to our hearts here at Compendium Blogware in his post yesterday: Blogging for Business: New Tricks for Old Dogs.

Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.

He addresses the pitfalls businesses are falling into, such as:

Dull conversations aren’t attracting readers
Business blogs turn into regurgitated press releases.
The topics don’t spark comments or trackbacks.
The posts lack personality and thought leadership.

"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."

At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful. We stress blogging for a purpose and assist in creating a strategy with your business to get a return on your investment.

Douglas also touches on what they can do to ensure success.

"Gaining authority and search engine results"
           - This is part of the package with Compendium - our expertise in SEO"

"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
         - Our platform allows the user to easily create and post content, provides a                 list of keywords to focus on, and an indicator letting the blogger know                     how strong their post is.

"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement."
           - Our Client Success Team is here to provide support and guidance                             regarding content ideas, best practices, tips and tricks to keep the                         process simple and stress-free.

Another feature of our platform is that there is an administrative layer that monitors the content that ends up published.

These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.

(Also a thanks to Douglass for the plug!) :o)

Comments (0)

Search Marketing, and the Catalog Industry

Posted Monday, July 21, 2008 by Chris Baggott

So let's talk Business Blogging for B2C organizations.   As many of you know I came originally from the Catalog business. Catalog frustration is what drove me to Email Marketing in the first place.   As far as Compendium Blogware goes, B2C is half our business.

I just spent $2500 with a company called Frongate for some stuff in a new garage I just built.   I didn't go to Frontgate as a destination or through direct navigation, but found them after a long painstaking series of searches looking for some specific floor mats my neighbor has.

It probably took me 15 minutes of searching to find the right product.   I was happy with the transaction (so far) and the good news for Frontgate is that I not only bought the mats, but wound up being upsold with some grade-A shelving as well. Frontgate's mats were by far the most expensive as well.

But I couldn't find them.   My search was painful. I went to a lot of sites that either didn't have the right product I was looking for or that the quality was suspect.    Remember...the searcher isn't going to call the thing the same thing you call it. Frontgate isn't found searching 'garage mats', 'garage floor mats', or even using one of the names that Frontgate calls, them 'industrial grade garage flooring'. If you seach 'PVC floor covering' Frontgate is found on the bottom of the first page.

Uhhhh.....I didn't know I was looking for PVC....thought that was for plumbing....

So how could advanced business blogging help in this environment?

Compendium Blogware post about Frontgate catalog marketing and my garage

Suppose they send me an email asking me why I need this product? ...ask me to tell them about my new garage and mention you are looking for stories for their blog.   I'm so excited about this stupid garage I would probably send pictures and tell them all about why I built it, what I put in it, how I'm outfitting it and how I'll use this Frontgate stuff.

That's all there is to it.

And it's totally a blogging best practice. Frontgate gets a great post and the searcher now gets terrific relevant content to more easily help the next searcher more easily find all the stuff I struggled to find.   The searcher is thrilled, Frontgate is thrilled and as far as I'm concerned I'll never visit a Frontgate blog again...until I have another search that they can serve...

I promise I'm not likely to subscribe to a garage blog or make any comments...I've got a life....and I did subscribe to their email & I'm sure I'll be getting a catalog every month :-)

A blog strategy like this could generate literally hundreds of relevant blogging posts a week.   Combined this with widespread employee blogging on the products and you have not only a winning search engine marketing strategy...but a lot more happy prospects clicking through to buy.

Comments (1)

Are Two Blogging Strategies Appropriate?

Posted Friday, July 18, 2008 by Jenni Edwards

Is there a need for two different blogging strategies and can they work in harmony? (hence the cheesy ying yang symbol)

Let's take an example from one of our prospects here at Compendium --- they just began utilizing a paid social networking platform. Basically a rich social media component that companies can integrate into their website (I am not expert in this specific arena, but Ning is a free social platform that can also be used --- not sure the differences, but we have a pretty active Ning Network here in Indiana). I don't know if this can really be replicated by a company as this has been pretty viral with little advertising...)

Anyways, the paid social networking platform that our prospect was speaking about contains a blogging component, so a user could have their profile, make friends, watch viral videos and blog (what we like to call "and we do that blogging thing too"). Great, but is this corporate blogging or community blogging? Who are these people? Are we organizing the content in the best way to attract new people to our site? Probably not. This is great community building, social media, whatever you want to say. I was impressed with the platform as I looked around; BUT...it's not the end all. It doesn't acquire customers. How do new users begin find the social network? The world isn't as viral as we think...you have to plant enough seeds (i.e. - winning search) that enough influencers across the country or world find your cool, new social network for even a chance at getting people to come and stick around. So are you blogging for community? Great! How about thinking of blogging in a new way --- for acquisition, search and to make more money.

Comments (0)

Forrester: B2B Blogging Takes Nose Dive

Posted Tuesday, July 15, 2008 by Chris Baggott

I'm generally a fan of Forrester and their research, and they have done some terrific work on blogging in general.   But in the newest paper which is mis-named: Derive Value From B2B Blogging comes off as really negative generally with regard to the state of B2B Blogging Solutions & implementations.

There are some terrific points in this paper for B2B marketers as it relates to Corporate Blogging and Blogging Best Practices. For example:

...many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.

But the sentence below really describes the overall tone of the paper:

Corporate bloggers are apparently struggling to sustain a conversation...

What is broken in the Forrester study is the overall "goal".   They keep talking about conversation, community, comments, and repeat visitors as the main objective of corporate blogging.   These are metrics that are doomed to fail.

Successful business blogs have two characteristics.

First, rather than top down from the "C" level, they open up by having widespread employee participation.    Prospects and Customers are not the ones to write frequently about your business....but you hire smart, passionate people who like their jobs, like the customer, are proud of your products....let them blog about it.

Secondly, ROI need to be measured based on search & conversion.   Blogging is a content and engagement strategy.    Widespread employee blogging generates lots of great topic specific, keyword, frequently updated and authentic content.    The more content you generate like this, the more traffic you generate. Most successful Corporate Blogging programs in our system drive three times or more traffic than their traditional sites.

When the searcher lands on a page with a post that specifically matches their search intent...written by a real human being and addressing a similar situation...they convert. They take the next step in the relationship.

The business blog is basically a one shot encounter. They search, they find the blog, they convert to either email, phone or a sales relationship (if we are talking about B2B)

Blogging for search is legitmate, valued by the searcher and highly effective if executed properly.

Comments (3)

If you don't blog, how do you tell stories?

Posted Monday, July 14, 2008 by Chris Baggott

Seth Godin has a quote at the beginning of "All Marketers are Liars".

"Either you are going to tell stories that spread, or you will become irrelevant."

Websites are for facts and figures.....blogs are for stories. Every company has stories that come up every day. Customer interactions, product innovations, problems solved. An employee based blogging strategy empowers your people to tell these stories! it's a business blogging best practice.

Compendium Blogware is a perfect example. As a blogging software company in Indianapolis we empower all of our employees to participate in our blog strategy....they blog, the software organizes the content around keywords and topics.

Not only do we drive a ton of organic traffic, we get to tell a lot of compelling stories.

Comments (0)

Universal Search & Blended Search....threat or opportunity for business?

Posted Wednesday, July 9, 2008 by Chris Baggott

There has been a lot of talk about the changes in search results brought on by Universal Search & Blended Search.

Basically, what this means is that Google and the other search engines are considering a lot more than just your website SEO when deciding what results to deliver.

Specifically, It's becoming really important to have frequently updated Corporate blogs, pictures and even video to greatly increase your chances of ranking on a wide range of keywords.

Blended Search is actually great for the marketers that are really trying to build trust and engagement with prospects and customers (although in this case we are mostly talking about prospects since your customers typically shouldn't be searching for you).   This is where people really need to rethink everything they have been taught about the Goals for Corporate or Business Blogging. Business blog strategy has to take into account and focus on the goals of Search Engine Optimization and Conversion.

When I read about Blended Search I tend to hear a lot of panic that these new strategies are both hard and expensive.   BALONEY.

Let me introduce you to my friends & client of Compendium Blogware, Greenfield Liquors. This is a tiny small town liquor store in Greenfield Indiana and they totally take advantage of Web 2.0 marketing strategies and business blogging with very little effort and lots of great results.    Take a look at this Video that appeared in their blog.     The winery featured is Paige 23.

Paige 23 Wine from Compendium Blogware Post on Blended Search

Now, Type Paige 23 wines, Greenfield into your google search box and see what happens.

Home run! Another great example of a Blogging Best Practice. Blog management software for business is affordable and easy. Try it!

www.compendiumblogware.com

Comments (1)

Unassuming Blogging ROI

Posted Tuesday, July 8, 2008 by Megan Glover

I was on the phone with a Compendium client yesterday and she mentioned that they just wrapped a round of hiring and that their Compendium blogs played a significant role in that process. My ears perked and I said, "tell me more!"

As a small sized company with larger competitors to choose from, attracting bright talent is always challenging . Since implementing their blogs though, they've realized that talent was finding them. Moreover, interested candidates were visiting their blogs to learn about their company and learn about the employees at the company.

There are some great take aways here:

1.) ROI is not always metric based there are other unassuming benefits to blogging.

2.) Adding human voice to your organization really does matter! Particularly when it comes to hiring.

Whether they planned it or not, having a blogging strategy really put their company above and beyond their competition.

One of their interviewees even asked "Can I Blog?"

Their response....you're hired!

Comments (0)

Great Blog Example

Posted Tuesday, July 1, 2008 by Kristen Hanschu

Visit Tampa Bay is an excellent example of how a small to medium size business can see success with blogging. They do a fantastic job of following best practices and posting frequently.

Visit Tampa Bay has been blogging for seo (search engine optimization) for a few months and each month they have had the opportunity to gain new clients through this program. They are doing this by winning organic searches on Google, Yahoo, and MSN. In fact, everyone of their keywords is ranking in at least one of these search engines.

If you are having a hard time getting your employees to blog, follow the example that Visit Tampa Bay has set in their blogging strategy. They keep their posts short and to the point. Their bloggers add relevant links and interesting images. To view their blog click here.

Comments (0)

Blogging and vMarketing Webinar Replay

Posted Monday, June 30, 2008 by Megan Glover

In my last blog post I encouraged everyone to attend the upcoming Compendium and Vontoo Webinar: Humanize Your Marketing with Blogging and vMarketing. Thanks to all who did, we had a great discussion! Check out the replay here.

My favorite part about the events are the Question and Answer sessions. I'm always amazed by the candid blogging questions the business attendees throw out. One in particular I'd like to share from our most recent webinar:

By empowering your employees to blog, do you risk losing company vision to employee opinion?

What a great question! At, Compendium we believe in blogging from the bottom up. That means is encouraging your employees to blog and generate blog content as opposed to just the c-level folks within your organization that have previously dominated business blogs.

So, how do you maintain company vision while empowering your employees to blog?

1.) Organized Strategy - like most marketing initiatives think before you leap.Take the time to designate a blog administrator and come up with a blogging strategy that works for your business.

2.) Administrative Layers - choose a blog software that allows you to oversee posts and comments before they go live.

2.) Trust. If you are trusting your employees with business cards to represent your organization, you should feel comfortable having them blog.

With these three simple points in place, blogs will change your business and ensure your message stays on point.

Comments (0)

Software Forecast: Partly Cloudy

Posted Friday, June 27, 2008 by PJ Hinton

The big buzzword in the computer trade press these days is cloud computing, the idea of hosting an application, or key components thereof, on a third party service in a way that is easy to set-up and scale.

Amazon has been the trailblazer in this area, with internet services for computing, message queues, file storage, and databases. There are a growing number of startups with plans either to challenge Amazon or develop solutions that make leveraging Amazon's services easier. Google has been making inroads with the limited beta of its App Engine. Microsoft is still trying to figure it out.

Yesterday, CNet blogger Dave Rosenberg wrote a post on his blog Negative Approach, asking just how far will the move to cloud computing reach. Quoting from the post: (emphasis mine)

I started to wonder whether everything really will go to the cloud and all of our open-source musing will go away, as software becomes consumed versus installed.

Realistically, there is a vast array of software that really can't move outside the enterprise in the foreseeable future. Consider, for example, banking and stock-trading systems, or telecommunications infrastructure. On the other hand, consider pretty much everything else. Even when you take into account the complexities of back-office systems, odds are that in a green-field situation, you could find a software-as-a-service application to solve your problems.

So here's the paradox that I think about: Let's consider a company like Google, which writes, buys, and installs a lot of software. Some is unique to its business and isn't available as an online service. Other products are packaged applications. Yet it wants the rest of the world to stop buying software, instead just consuming it from Google.

I'm not seeing a way that on-premise software disappears forever...

He's probably right about on-premise software retaining some degree of presence, but I think we'll see a transition of viewpoints. Right now, the default (and prudent) stance is to take a wait-and-see approach to putting apps completely in the cloud.

Given that there are burps and glitches, it'll be some time before businesses can move critical functions to hosted services like Amazon's. With time for the technology to reach maturity, I suspect that the burden of proof will shift, and the default question will become, "Why should we buy this software and host it ourselves?"

Fortunately for us, corporate blogging just happens to be a "green field situation" for many businesses. With our ever growing list of features and a firm technological foundation that's built to be reliable, it's easier for us to make a compelling case that instead of building and maintaining a blog with consumer grade software, a business should instead adopt our hosted blog software as a part of their corporate blogging strategy.

When higher organic search results and better customer engagement become the norm, the last thing Compendium customers of will be accused of is "walking around with their heads in the clouds."

Comments (0)

blogging for brownies

Posted Wednesday, June 25, 2008 by Kaila Woodside

Who has the best clients? We do. This past week I have been working with Hilary and Travis @ Fairytale Brownies on a blogging for business strategy. Fairytale Brownies is an Arizona based company that was started in 1992 by Eileen Spitalny and David Kravetz (friends who met in Kindergarten) using a family brownie recipe!

Hilary, the web designer @ Fairytale Brownies needed a strategy to help enhance their web presence and blog for Search Engine Optimization. Being a privately owned and operated company, they needed an affordable blogging software package that would allow them to leverage thoughts from multiple individuals within the company, monitor the message for spelling and grammatical errors and create GREAT content! Also working in a hosted solution allows their strategy to be web based and easily accessible by all.

So congrats to Fairytale Brownies and coming on board with the best blogging software - from Compendium Blogware!

Did I mention that Hilary and Travis sent me BROWNIES?

Comments (2)

Always Be There

Posted Monday, June 16, 2008 by Eric Romer

I had a conversation with a prospective client today, and as we were talking about the importance of business blogs, he referenced an adage from his boss to "always be there." I really like this saying, and it relates directly to corporate blogging.

You may be thinking that is a simple, blanket statement. However, it is increasingly true in the Web 2.0 world that is constantly evolving. We are in an on-demand culture, where people become disengaged if your business is not providing new, valuable information. The days of stagnant websites are fading fast. And with blog software becoming more simplified for small businesses and large enterprises alike, blogs are the vehicle for consistent information flow.

To tackle a somewhat overwhelming world of technology, the best strategy is to

"always be there", presenting relevant solutions when people come searching. Remember how Superman was somehow "always there" when someone was in trouble? Consider business blogs your Superman-like power to be present when a problem arises (only people are typing into Google, not yelling your name for help).

Comments (0)

Subscribe to this blog

Categories