A Corporate Blog is just like any other business blog that you might know about. What it does is help out the company's marketing department by allowing their employees blog about their work. By talking about the product (or service) the employees are starting a kind of Word of Mouth Marketing, only from inside the company. People searching for certain products or services might jump on Google or any other search engine to find something that they need. After certain keywords are entered, they find companies with the employees' blogs and hear first hand of what they think of what the company is selling. Here at Compendium, every employee blogs. They don't blog about their dogs at home, or their vacation, but about our service that is available and how it can dramatically benefit the company. That may even be how you stumbled onto this website. You were curious about a certain topic that pertains to blogging and 'poof' you are getting insight on that certain topic from a real person. Not a trained sales person, but someone who has some insight on the topic. See... it works.
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