In the last few weeks, as we've met with beta clients and potential clients, I've started seeing a pattern with respect to the questions that organizations ask. Perfect blog fodder, of course.
A lot of those questions surround the guidelines for business blogs. And although Compendium Software is software provide rather than a services agency, we are happy to offer insight and education when it comes to tactics that help an organization achieve blogging success.
And corporate blogging guidelines DO play a key in your company's blogging success because it will impact the nature of the content generated within the organization, the frequency at which is generated, and the quality of it.
So where to start? Below you'll find a quick and dirty list of what to consider with respect to your for blogging guidelines.
1. Who do you want to blog?
2. How often should they blog?
3. What should they blog about?
4. What should they not blog about?
5. Who should approve the content?
What's pertinent to your organization? How would you implement, modify, or amend these?
As Chris mentioned in his last post, Risks in Corporate Blogging,the key is to utilize a blogging platform that is able to reinforce these guidelines with the appropriate features, workflow, and approval processes. It will only help with your blogging success, while at the same time, making it easier for you to control and leverage the power of blogging within your organization.
