This is a great question that came into Blogging Best Practices
...Our main hurdle is this, we can provide guidelines and tools to employees and let them blog at will. However, when the comments hit the fan, do we allow the bad coverage and address or just deny the bad coverage and act as if we can do no wrong?
Answer:
Great question Dan. With Compendium Blogware, all comments are moderated. The question is where do you draw the line on what gets published and what get's buried?
Blogging Best Practices call for as much transparency as possible. However, you of course want to screen out inappropriate material, off topic things and just basic immaturity.
However...the issue comes in about actual negative comments that might just be true. Every organization has to make their own decision but again, I think most Corporate Blogging strategies should consider that these are great opportunities to participate in the discussion.
You have to assume that if a person is motivated enough to post a negative comment to you...chances are they are going to tell others of there negative feelings as well. The key is to participate. Head off the discussion by explaining why this situation happend or how you have addressed a legitimate failure.
The general rule of thumb is that you would sure rather have people complain to you than feel they have no outlet and complain to the world in their own blog or social network. The conversation is going to happen weather you are there are not....so you better be participating.
Of course with easy to use blogging software, you at least have the ability through your blogging soltion to keep your business blogging under control.
Thanks for the question. Chris
