Now that you’ve decided that starting a corporate blog will help your company succeed at reaching its goals, you might come back to the question, “What are a few best practices to optimize my blog for search?” Certainly begin by following the general guidelines as outlined in this post “Corporate Blogging 101: The G Word (Guidelines).”

But what about getting those good search results? Today I had a conversation with a customer that prompted me to follow up with an email that included these basic pointers:
  • Start with descriptive blog post titles.
  • Include keywords in the title and in the body text specific to your organization for those terms you want to optimize for search.
  • Be consistent, three or four posts per week is a good amount.
  • Include links within your posts to other relevant resources.
  • When your blog post was inspired by an article you read, link to it as a reference.
  • Comment on other blogs within your topic area and include a link back to your blog.
  • A great resource is a post from the copyblogger, Internet marketing strategist Brian Clark, titled SEO Copywriting 2.0.
Follow the tips, and as you consistently post relevant content and promote your blog across your existing web site, you'll be building "search equity," positioning your blog for better search engine results.