Forrester, which is a tremendous research center, recently published a new report which, for a lack of better explanation, paints a very negative picture as to the future of corporate blogging as a viable marketing medium. The one area of their report which continues to strike a cord with me is that they state that corporate blogs are having trouble sustaining a conversation....
You see, their findings are probably correct based on the corporate blogs that they reviewed during the research phase, but those are not an accurate depiction of what business blogging or corporate blogging really looks like today.
It is really interesting, once a prospect goes through one of our webinars, such as the one that Chris Baggott is hosting on Tuesday, August 26th on Demand Generation through Corporate Blogging, or speaks with one of our consultants, those individuals get what corporate blogging is all about. It is not about developing a dialogue, it is about generating highly engaged traffic via organic search which converts quickly into recognizable revenues.
For more on the topics of blogging for business or if you are looking for help to create a corporate blogging strategy, I recommend that you contact a consultant at Compendium or register for an upcoming webinar.
