Social networking is the new craze among individuals and companies on the web.  It is a concept that has been around for a few years, but has truly begun to work for SEO in the past year.  Social media sites such as del.icio.us, StumbleUpon, and Facebook are becoming increasingly popular for many reasons.

These sites not only provide readers with fantastic, relevant content, but they also give their users linking abilities.  Whereas traditional social media sites used to use linking as spam, todays websites and blogs are doing just the opposite.  Peers are optimizing their linking abilities by sharing them with others and adding additional, relevant links in each page. 

Social media has many positive features such as time savings because readers can forward pages and add them as favorites for their friends to pick up.  These sites are also quick and easy to build and set up.  They provide the most up to date content out there and can make a particular article, site, or video popular in a matter of days.  Polls seem to be an increasingly successful way of bringing people to a blog or web page.  They give the reader a sense of control and an opportunity to voice their thoughts.

As you build your blog, or any site on the web for that matter, please remember how important social networking can be.  Use it to your advantage in every way possible and continue to update your content.