As promised I want to tackle another question from last week’s Webinar that we seem to be getting quite often. We want to blog but we’re nervous about our online reputation. Is there any way to control what my employees post, or even the comments we receive?
My short answer answer (yes, no, maybe) is rather ambiguous and here’s why. Administrative layers in blogging software are not standard. Depending on the blogging software you’re using or considering they may have different functions when it comes to approving posts and comments.
I was speaking a potential Compendium customer a couple weeks ago; her business is in the health care industry. She’s looking to blog to become a thought leader within her field but is hesitant to start a blog because she’s worried about the backlash she might receive from her posts.
Another example comes from a local law firm in Indianapolis. They understand the importance of integrating blogging into their online marketing strategy. They get the benefits of SEO, acquisition, etc. They get it from a marketing perspective. However, given the nature of their business, they are proceeding very carefully keeping in mind the professional ethics they are expected to uphold. They are doing so by having an internal point person review each blog post before it goes live.
Two examples of different administrative functions, yet examples of how real-life businesses are struggling to integrate blogging w/out jeopardizing their reputation. Like I mentioned above, some blogging platforms offer plug-ins to incorporate this; however, Compendium Blogware was developed with these scenarios in mind. (And, yes, I am toting my own companies software but only because I’ve used other platforms that weren’t able to provide this administrative layer).
Compendium provides this administrative layer both before your post goes live and before any comments to your post goes live. So, when I speak to folks with this concern, I love being able to offer them a comprehensive solution – which is Compendium.
