According to a recent WebPro's article 85.3% of consumers plan to shop online this year for the perfect holiday gifts (and price tags to match).So... eCommerce marketers, the majority of consumers say they will be visiting the Internet to find the products you sell, what are you doing to ensure you are the store they find when they search?
At Compendium Blogware, we have a lot of eCommerce stores blogging. We have brownie stores, shoe stores, tire stores, and appliance stores. We have scrub stores, cheer stores, vitamin stores... and you get the gist.
For as much variety as we have in the eCommerce clients using our software, one thing remains consistent. Each of these companies chose business blogging with Compendium, to help their organization get found in search so that they are the site consumers choose when turning online to shop.
To give you a better example... we have a client, they sell cheerleading uniforms and gymnastic leotards. They target specific keywords like "all star cheer uniforms" and "design cheerleading uniforms"through our blogging software. Within the first two months of blogging they were able to generate $10,000 worth of business just but showing up for the keywords interested consumers were searching.
As we gear up for the anticipated rush of holiday shoppers, make sure you don't over look the importance of search and keyword selection.
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