A year ago Twitter was mainly used by early adopters, politicians and Ashton Kutcher. Now, everyone and their grandmother seems to be Tweeting to the tune of 14 Million US visitors in March 2009 (Nielsen Online).
There's been a lot discussion about this micro-blogging tool and the impact it's going to have on online marketing and more specifically, blogging. Check out a recent Marketing Profs post by Joseph Jaffe: Blogging is Dying; Twitter to Blame.
The truth is, Twitter and business blogs can be friends and coincide to benefit one another to drive revenue to your organization. Here are a few ways we are using Twitter and our blogs to drive leads and traffic to Compendium:
1. Blog Content is the hub for all social networking. Using RSS feeds we are able to push consistent and relevant content to our Twitter and other social networking accounts. Thus keeping the accounts always updated and saving valuable time by re purposing content.
2. Twitter is a great referral source. Linking posts provides a steady stream of referral visitors to our blogs. In fact, it's one of our top 3 referral sources.
3. Twitter builds community - blogs convert it. Twitter is a speck compared to 1 billion to 6 billion visitors search engines receive each month.
People use search engines to find answers to their problems and they expect that search engine to deliver. There are little to zero delivery expectations of Twitter (other than to see what my followers were up to over the lunch hour). And, any info they provide beyond that is gravy.
These are just a few ways we are using Twitter to support our blogging efforts with the purpose of generating new business. Without this underlying goal in mind... it's hard to define what other purpose it might serve. Click here to follow Compendium Blogware on Twitter.
There's been a lot discussion about this micro-blogging tool and the impact it's going to have on online marketing and more specifically, blogging. Check out a recent Marketing Profs post by Joseph Jaffe: Blogging is Dying; Twitter to Blame.
The truth is, Twitter and business blogs can be friends and coincide to benefit one another to drive revenue to your organization. Here are a few ways we are using Twitter and our blogs to drive leads and traffic to Compendium:
1. Blog Content is the hub for all social networking. Using RSS feeds we are able to push consistent and relevant content to our Twitter and other social networking accounts. Thus keeping the accounts always updated and saving valuable time by re purposing content.
2. Twitter is a great referral source. Linking posts provides a steady stream of referral visitors to our blogs. In fact, it's one of our top 3 referral sources.
3. Twitter builds community - blogs convert it. Twitter is a speck compared to 1 billion to 6 billion visitors search engines receive each month.
People use search engines to find answers to their problems and they expect that search engine to deliver. There are little to zero delivery expectations of Twitter (other than to see what my followers were up to over the lunch hour). And, any info they provide beyond that is gravy.
These are just a few ways we are using Twitter to support our blogging efforts with the purpose of generating new business. Without this underlying goal in mind... it's hard to define what other purpose it might serve. Click here to follow Compendium Blogware on Twitter.
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