This might be the most pertinent reason for blogging. A blog simply is the best way to bring traffic to your Web site. This is especially the case if you are rolling out a new Web site that needs to establish its presence.
Blog administrators who consistently add valuable content over time will find their stock rising (and their Google PageRank heading north). Search engines like Google consider three major factors when returning search results:
- Authority: Do other people consider your Web site to be important?
- Longevity: How long has your Web site been around?
- Relevance: How relevant is your Web site to the search terms entered
Once you have a general understanding of the process that goes into search results, you can more efficiently dissect each point. Authority is primarily based on links, creating links to other important sites and having important sites link to you. For example, the higher the PageRank, the more valuable the link will prove. (Domain names ending in .edu and .gov typically provide stronger results.) Unfortunately, you can’t do anything about longevity, unless you’re buying a blog that has been around for a while – this element requires patience and a consistent effort. Relevance is based on the keywords and links used in your blog. Researching and implementing a keyword strategy is an essential step in beginning any blog. The average blogger can positively increase both their authority and relevance, thereby increasing his or her organic search ranking on certain keywords.
- MT
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