I'm a little late on adding this to my blog (it's been a busy month!) but I did want to highlight some of the great things Doug spoke about in his webinar a couple weeks ago. We had a client-only webinar where Doug Karr, VP of Blogging Evangilism, spoke about how to "Spice Up Your Blog".
Here are some of the highlights from the webinar, use these to ensure you are moving forward witha a succesful corporate blogging strategy:
Use a variety of posts (this is great for your readers, providing something for everyone, AND this is great for your bloggers- now they'll never run out of content ideas! Just write a post on each of the below six topics then lather, rinse, and repeat):
Use White Space (this allows people to visually break apart your post and pick the parts that are important to them):
Thanks Doug for the helpful tips!
Here are some of the highlights from the webinar, use these to ensure you are moving forward witha a succesful corporate blogging strategy:
Use a variety of posts (this is great for your readers, providing something for everyone, AND this is great for your bloggers- now they'll never run out of content ideas! Just write a post on each of the below six topics then lather, rinse, and repeat):
- Customer Testimonial
- Explanation - describe your products
- Tutorial - describe how to do something
- Recent News - what's going on in the industry
- Lists - top 10, top 5, etc.
- Problem/Solutions - state a problem and how you or your company solved it
Use White Space (this allows people to visually break apart your post and pick the parts that are important to them):
- Numbered Lists
- Subheadings
- Ordered Lists
- Short Paragraphs
- Bolding and Highlighting
Thanks Doug for the helpful tips!
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