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Social Media

Wednesday, March 10, 2010 by Isaac Pellerin
Social Media is here to stay! It represents a paradigm shift in the way we communicate.
While it can be overwhelming to process all of the information presented in the following video remember this: Social Media is the future of business.


My good friend, Marty Bennett, introduced me to this concept and has a very progressive perspective on how important Social Media is to students making college decisions. With all of these media available it's important to have a hub. Last week we had a great webinar with Jay Baer, he went into detail explaining why a blog makes the most sense to be this hub. My biggest take-away from his presentation was how important it is to use a blog within the context of your business. So being sure to have effective Calls to Action so that decisions are made.

When it comes to corporate blogging, it's important to have content that is ready to be re-purposed and shared.

With the current state of our media driven world we have more and more "connectors". The most effective social media marketing strategies are those that empower this army of connectors with targeted, meaningful information that spreads across their network with authority.

As it sinks in, I begin to feel overwhelmed by it's implications and excited by what the future holds.


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