"Relevancy starts on-page and is confirmed off-page."
What am I talking about? SEO of course! This actually comes from a comment on one of Chris Brogan's recent posts "The Vital Importance of Links". (note my well thought out anchor text to help Chris out here). This comment from Jacob Morgan really answers the big question as to the importance of linking for SEO and for a business blogging strategy. At Compendium we are constantly being confronted by questions about link-building...and while no, this is not our business --- we do work with our mature clients on doing this and how they can best do their own blog seeding, however, as Jacob points out Step One of a successful page is related to on-page factors, or in other words --- CONTENT! Once this is under control...content is recently and frequently updated; organized around keywords into narrowly focused, highly relevant pages then it is time to seriously consider a do-it-yourself or hired non-spammy link building strategy. Even with that --- no one will ever link to you naturally without some great content. So before sidetracking your business blogs with a link building strategy, get the on page factors solved with an easy to use blogging platform.
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