Compendium Blogware

I'm excited to be posting twice today as I just wrapped up an email response that is very relevant to SEO and blogging.

After sending over a sample of search terms to give a prospective client an idea of how Compendium Blogware bringing blogging and SEO together, he remarked that the results I shared weren't very compelling because they were all long tail terms (and therefore, any blog, whether a Compendium blog or not--would be able to win those kinds of searches).

Bingo! My email back pointed out a few key things, such as:

1. With Compendium's blogging tools, you're able to have several keyword focused, topical blogs, which means that you get to cast a wide net on search terms (including long tail). There's no other blogging solution on the planet that enables you to easily create multiple blogs and that's going to put the content into the appropriate topical blogs. Maybe you could create 50 keyword titled blogs in Wordpress, but it's going to be incredibly painful.

2. Yes, the examples I sent are long tail terms, but the important part is that:

a) back to point 1, you get to have a lot of them with Compendium, and the traffic across those long tail terms certainly amounts to something.

And b) you get to show people the immediacy of your efforts and know that if you continue contributing content, you'll see movement on the competitive terms. As I mentioned in my "If it sounds too good to be true" post about empty promises and how they relate to blogging, there's no silver bullet to winning the competitive terms overnight, but it sure makes a more compelling case if some progress can be seen along the way.