Seth Godin, well known marketing guru with a well followed blog, posted about permission marketing as it relates to the elections and campaigning.
He praised Obama's strategies of building lists and then delivering relevant, engaging messages consistently to the people on that list. Essentially the Obama ran a fantastic marketing campaign - obvious by his historic victory. There is much to be learned from Obama's campaign strategy.
You Must Serve The Searcher!
As we become a nation of sattelite radio listeners, DVR watchers, and of course internet users the old methods of broadcasting your message out there on TV, radio, billboards, anywhere and hoping someone is listening is a dying practice. Marketers must service the searcher, they must be there first with the info a consumer is looking for, when they are looking for it and they had better make it a brief compelling message with an opportunity to take the next steps now!
In the economic environment we are in currently it is also vital to be able to track everything and see if and how that translates into revenue for your company. That can be very difficult to do with traditional mediums. Business blogging allows the searcher to find keyword blog page they are looking for and then track exactly what that searcher does, ie: do they engage in next steps and actually buy, sign up, download this, etc... even the smallest business can leverage the power of blogging for seo and easily track the traffic they get to their blogs and how that converts into real dollars in the door. For more info on this feel free to "engage" in one of our nifty next steps here on my blog.
He praised Obama's strategies of building lists and then delivering relevant, engaging messages consistently to the people on that list. Essentially the Obama ran a fantastic marketing campaign - obvious by his historic victory. There is much to be learned from Obama's campaign strategy.
You Must Serve The Searcher!
As we become a nation of sattelite radio listeners, DVR watchers, and of course internet users the old methods of broadcasting your message out there on TV, radio, billboards, anywhere and hoping someone is listening is a dying practice. Marketers must service the searcher, they must be there first with the info a consumer is looking for, when they are looking for it and they had better make it a brief compelling message with an opportunity to take the next steps now!
In the economic environment we are in currently it is also vital to be able to track everything and see if and how that translates into revenue for your company. That can be very difficult to do with traditional mediums. Business blogging allows the searcher to find keyword blog page they are looking for and then track exactly what that searcher does, ie: do they engage in next steps and actually buy, sign up, download this, etc... even the smallest business can leverage the power of blogging for seo and easily track the traffic they get to their blogs and how that converts into real dollars in the door. For more info on this feel free to "engage" in one of our nifty next steps here on my blog.
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