Many people today still think that blogging is simply a way to write down thoughts and share them with others in the blogosphere. Mothers blog to share cute things their children do. Executives blog to discuss ideas they have for their companies. But hopefully, if you're reading this, you know that blogging is about so much more.
At Compendium, we often talk about "blogging for business." But what if your organization isn't a typical business? Can you still benefit from having a Compendium blog? Of course!
Not only do I have the title of Client Success Specialist at work, I'm also a 2009 Orr Fellow. This is a pretty cool title in itself! Orr Fellows serve a two-year commitment with their host companies (mine being Compendium) and engage in innovative projects. They also get to work with top company executives in various roles and recruit top talent from around the state of Indiana to be future Fellows. To learn more about the Fellowship, check out our website.
As we begin to recruit 2010 Fellows, we came to the realization that we need to have more of an online presence in order to get our name out there. My solution? A blog through Compendium! Although we're not trying to specifically sell anything, we still want people to know our name. We'd like to collect as many resumes as possible in order to choose the most qualified candidates we can. So why not start a Fellowship blog? Not only does blogging provide an excellent opportunity for us to talk about what we do on a daily basis, through Compendium, it can also increase our search engine optimization. How great would it be if a college senior Googled "Indianapolis Job Opportunities" and an Orr Fellow's blog appeared first in the list? Obviously this would go a long way in getting our name out to students.
So despite the fact that your organization may be not be the traditional business to business or business to consumer company, you can still benefit from having a blog! What organization would not want to draw attention to their site?
Why not give it a try today? We're beginning our Orr Fellowship blog here shortly and you can bet that I'll let you know how our results turn out!
At Compendium, we often talk about "blogging for business." But what if your organization isn't a typical business? Can you still benefit from having a Compendium blog? Of course!
Not only do I have the title of Client Success Specialist at work, I'm also a 2009 Orr Fellow. This is a pretty cool title in itself! Orr Fellows serve a two-year commitment with their host companies (mine being Compendium) and engage in innovative projects. They also get to work with top company executives in various roles and recruit top talent from around the state of Indiana to be future Fellows. To learn more about the Fellowship, check out our website.
As we begin to recruit 2010 Fellows, we came to the realization that we need to have more of an online presence in order to get our name out there. My solution? A blog through Compendium! Although we're not trying to specifically sell anything, we still want people to know our name. We'd like to collect as many resumes as possible in order to choose the most qualified candidates we can. So why not start a Fellowship blog? Not only does blogging provide an excellent opportunity for us to talk about what we do on a daily basis, through Compendium, it can also increase our search engine optimization. How great would it be if a college senior Googled "Indianapolis Job Opportunities" and an Orr Fellow's blog appeared first in the list? Obviously this would go a long way in getting our name out to students.
So despite the fact that your organization may be not be the traditional business to business or business to consumer company, you can still benefit from having a blog! What organization would not want to draw attention to their site?
Why not give it a try today? We're beginning our Orr Fellowship blog here shortly and you can bet that I'll let you know how our results turn out!
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