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Managing Your Blogging Time

Wednesday, December 31, 2008 by Jess Wehner
 Having trouble finding time to write you blog posts? 

If you're like most of my clients, I'm sure the biggest challenge for your corporate blogging strategy is finding time to blog!   Here are some tips that will help you and your company bloggers set aside time to blog and be more efficient with your blogging time.  Remember, a blog post only needs to be a couple paragraphs long and should only take 20-30 minutes of your time.

  • Set up an outlook calendar reminder to write a blog post (this also helps with consistency, and will remind you to get a post out every Monday/Wednesday, or whatever your schedule might be).
  • Set up a Google Alert to remind you to blog (they will give you news updates when your company or industry is mentioned in the news (read this post to find out how to do it)
  • Set up a blog lunch 1 time per month and make everyone write at least 2 posts by the end of the lunch (and provide them lunch!)
  • Use Dr. Wicked’s Writing Lab to make sure you are only spending 20-25 minutes on a blog post (read more about this tool here)
 

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