In one of my classes last semester, we spent an extensive time talking about creating marketing plans that created a personal relationship with a potential customer. A recent statistic I saw in a Socialnomics.net video was that 78% of consumers trust peer recommendations compared to 14% trusting advertisements. So my question is...are you getting the ROI you wanted out of your advertisements?
Business blogging is the best thing that works to make a personal connection to your potential clients and it is not interpreted as an advertisement. They are your daily words sharing your daily life about your business. If a customer feels like they're on the inside of your company's thoughts and plans, I can almost assume it will be more effective than any advertisement any company has created.
If you want more information on business blogging and whether or not you should blog, read the Whitepaper Consider Business blogging here. It will answer questions for companies who are in search of finding a better way to reach potential customers. Compendium Blogware can help.
Business blogging is the best thing that works to make a personal connection to your potential clients and it is not interpreted as an advertisement. They are your daily words sharing your daily life about your business. If a customer feels like they're on the inside of your company's thoughts and plans, I can almost assume it will be more effective than any advertisement any company has created.
If you want more information on business blogging and whether or not you should blog, read the Whitepaper Consider Business blogging here. It will answer questions for companies who are in search of finding a better way to reach potential customers. Compendium Blogware can help.
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