It's cliche to post your typical Happy New Year 2009 article on your Blog, so I've decided to take a look back at 2009 from 2010 when it comes to earning customers, and blogging.
I'm a Ball State grad, so I'll use a David Letterman style Top 10 List to make my point:
10. Small and mid sized businesses take over organic search by reallocating marketing budgets from weakened mediums and investing in search
9. Bottom line revenue impact from customers sourced through Google search accounts for 25% of Gross revenue for the year for SMB's.
8. Auto dealers sticking to traditional advertising experience the worst year of both used and new car sales in history
7. Business Blogging generates 200% more qualified leads on average than corporate websites optimized for search
6. Content experts in multiple industries take their knowledge to the web on search optimized Blogs, and hurdle their strongest competitors in 2009 sales
5. Marketing directors clinging to traditional business development tools lost their jobs in 2009, and where replaced with professionals who rely on firm measurement and accountability for the corporate business development investments.
4. Pay Per Click advertising spends increase substantially, while overall click through rate on paid ads decreases to less than 5%.
3. Companies of all sizes that delivered relevant messaging through Blogs realize a cash ROI of over 300% of their investment on average.
2. Blogging with the sole purpose of winning search on Google and online customer acquisition is the most profitable marketing endeavor of 2009
1. Business leaders throughout the United States who leveraged Blogging for SEO experienced a record year in new business sales.
We can write our own ending to the story for our company, or we can participate in group think and watch the ship sink. The fact remains that decisions to drive business development need to be made, and reverting to old school advertising tactics will produce diminishing returns.
Make the decision to Blog in 2009, and do so with advice from strategists who can provide references and a track record of success.
Happy New Year Blogosphere!
I'm a Ball State grad, so I'll use a David Letterman style Top 10 List to make my point:
10. Small and mid sized businesses take over organic search by reallocating marketing budgets from weakened mediums and investing in search
9. Bottom line revenue impact from customers sourced through Google search accounts for 25% of Gross revenue for the year for SMB's.
8. Auto dealers sticking to traditional advertising experience the worst year of both used and new car sales in history
7. Business Blogging generates 200% more qualified leads on average than corporate websites optimized for search
6. Content experts in multiple industries take their knowledge to the web on search optimized Blogs, and hurdle their strongest competitors in 2009 sales
5. Marketing directors clinging to traditional business development tools lost their jobs in 2009, and where replaced with professionals who rely on firm measurement and accountability for the corporate business development investments.
4. Pay Per Click advertising spends increase substantially, while overall click through rate on paid ads decreases to less than 5%.
3. Companies of all sizes that delivered relevant messaging through Blogs realize a cash ROI of over 300% of their investment on average.
2. Blogging with the sole purpose of winning search on Google and online customer acquisition is the most profitable marketing endeavor of 2009
1. Business leaders throughout the United States who leveraged Blogging for SEO experienced a record year in new business sales.
We can write our own ending to the story for our company, or we can participate in group think and watch the ship sink. The fact remains that decisions to drive business development need to be made, and reverting to old school advertising tactics will produce diminishing returns.
Make the decision to Blog in 2009, and do so with advice from strategists who can provide references and a track record of success.
Happy New Year Blogosphere!
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