Yep. That's me. The Dunce of Blogging at Compendium Blogware. Once again reiterating my statement that I am a 'bad-blogger'. But if I think about... I am not really a bad-blogger -- I just have some blogging problems. That is about to change! I have turned over a new leaf - starting with 5 Blogging Don'ts. (a tribute to my dunce cap)1.) Don’t Go Nameless – The point of a corporate blog is to HUMANIZE the company. So don’t hide behind a pseudonym or some bland marketing name like: Company Blogger #1. Get real with your readers and showcase your personality!
2.) Don’t Forget to Show Some Love to your Readers – Leaving a comment on a blog takes A LOT of effort (I have still yet to receive a comment from someone other than my mother) – so if you do get a comment – show the reader that you value what they said (good or bad) by responding to them via another comment or an additional blog post.
3.) Don't Get Abducted By Aliens – Once you have started blogging – a big part of blogging success is to post regularly. The last thing you want to do is start to attract readers and then disappear – leaving them to believe you might have been abducted by aliens.
4.) Don’t try too hard to solicit comments – Again – it take a lot of effort to comment to a blog. Personally, I’ve got to be pretty engaged to do so. Instead of asking for a comment, set-up a Call-To-Action on the blogging template that allows the reader to take a ‘next step’ vs. leaving a comment. (And don't try too hard to 'content control')
5.) Don’t forget that you are Human – (this is one of my blogging secrets, shhh) Personal stories, pictures, videos, non-marketing vocabulary, and an occasional typo around good information are what a blog is all about. Bogging it down with the same old same old every day gets boring. Share your personal side and let people enjoy what you write. (hint: it could keep them coming back for more)
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