Hat's off to eMarketer. In a report today called "Economy Deals Online Ad Spending a HIt" they point out that online ad spending growth has slowed significantly in light of the recent downturn. Today's conditions require marketers to fight harder to compete more...that means getting in front of prospects anytime they indicate an intersest in a product or service that you might be able to provide.
Search of course is the one online marketing tactic that is still showing big growth and value in this environment. Search marketing is the only tool that you have a direct pipleline to 'buyer intent". Most marketers think PPC is the only tactic for Search Marketing. Blogs for Business are one of the most effective tactics for marketers to drive high ROI througth specifically targeted content.
Search of course is the one online marketing tactic that is still showing big growth and value in this environment. Search marketing is the only tool that you have a direct pipleline to 'buyer intent". Most marketers think PPC is the only tactic for Search Marketing. Blogs for Business are one of the most effective tactics for marketers to drive high ROI througth specifically targeted content.
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