I was happy to see some great press today from my friend Dustin Sapp, managing partner for data-driven voice messaging software company Vontoo. Dustin&Vontoo have a soft spot in my heart, because the were the first customer ever for Compendium Blogware.More importantly, my respect for Dustin comes from his vision and courage in starting Vontoo in the first place. A lot of times we talk about Entrepenurship in terms of creating a new market. Perhaps the hardest thing to do is add reall innovation to something that everyone else thinks is old and tired.
Vontoo is the worlds only data-driven voice messaging company. The idea is to first get permission (never unsolicited calls) and then set messages up using real human voices. The key is to trigger those messages at the right time to the right people.
For example, we use Vontoo to remind people of our Corporate Blogging Webinars. Typically we get 500-700 registrants for our webinars (like this Thursday with Doug Karr and I reviewing 200 blog content ideas) Usually we wind up with about 20% of those registering actually attending the webinars. Several months we tested a pre-webinar voice message from Vontoo. Our attendence grew by 50% vs. and email reminder. Now we use Vontoo for all of our Webinars and are looking for other areas. Compendium will be testing a follow up voice message from a whitepaper download and we are considering Vontoo for our collections dept.
Anyway, great press Dustin...well deserved.
