Usually book reviews come after you've finished reading the piece. In the case of Malcom Gladwell's new book Outliers, I've had to make an exception. As I deliver information about earning customers through Blogging, the research Gladwell presents ties in perfectly to the mission of becoming an Outlier.
A premise in Gladwell's book is that extraordinary success spawns in ways that we do not realize. We assume, wrongly, that it takes a stellar gene pool and a one in a million individual to become phenomally successful. Think Bill Gates, LeBron James, or The Beatles. When it comes to Blogging, the same pattern of thinking exists. If you do not obtain thought leadership status, the Blog is a failure, or at least a waste of valuable time.
It turns out that pure hard work, long hours, and opportunity are more of an elixir to success than the best genes and the highest IQ out there.
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