eMarketer published a great article last week called: Search Spending Swells Worldwide.
The article essentially points out that while marketers have pretty much frozen certain budgets, search dollars are steadily increasing and 55% of all respondents say they plan to increase their SEO (Search Engine Optimization) budget in 2009.
Why are marketing dollars moving online? David Hallerman, Senior Analyst from eMarketer simply explains:
So how do you get found there? There are two places you can appear in a search engine results page (SERP):
1. Pay Per Click - the top and right hand side bar of the page.
2. Organic Section - everything that's not paid in the middle of a page.
It's estimated by marketing researchers that 85-90% of all clicks happen in the organic section of the page, and so, there is true conversion benefit to being found organically.
Business blogging is the number one marketing tactic businesses are leveraging to increase search presence, generate leads and acquire new business. Take it from our client, Fairytale Brownies. Within six months of blogging they directed thousands of new visitors to their eCommerce site and yielded 100% ROI. You can read more about their story and others here.
The article essentially points out that while marketers have pretty much frozen certain budgets, search dollars are steadily increasing and 55% of all respondents say they plan to increase their SEO (Search Engine Optimization) budget in 2009.
Why are marketing dollars moving online? David Hallerman, Senior Analyst from eMarketer simply explains:
Search Marketing is the best customer acquisition tool in the online space.
So how do you get found there? There are two places you can appear in a search engine results page (SERP):
1. Pay Per Click - the top and right hand side bar of the page.
2. Organic Section - everything that's not paid in the middle of a page.
It's estimated by marketing researchers that 85-90% of all clicks happen in the organic section of the page, and so, there is true conversion benefit to being found organically.
Business blogging is the number one marketing tactic businesses are leveraging to increase search presence, generate leads and acquire new business. Take it from our client, Fairytale Brownies. Within six months of blogging they directed thousands of new visitors to their eCommerce site and yielded 100% ROI. You can read more about their story and others here.
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