Businesses adopting corporate blogging are often motivated by the
promise of better placement in organic search results. To help realize
that goal, Compendium Blogware harnesses the power of Data Driven
Blogging, where employee posts are presented in topic-oriented blogs as
well as individual blogs. These topics are selected based on keywords that the customer wishes to target for better results.
For some time, our user interface for creating posts has included a tag cloud that lists these topics. Titles of keyword blogs having more posts are displayed at a larger font size. At a glance, the blogging employee can see what topics have been written about most frequently on the organization's blogs. While this information might be helpful in choosing a post topic, it doesn't give much guidance on the quality of a post as it is being written.
As of today, our blog editing software incorporates a new and very handy feature, a Keyword Strength score that serves as a rough measure of the quality of keyword usage. You can see a screenshot of the feature in action below. It's a status bar that changes from red to green as the score moves from a baseline of 0 to a maximum of 100.
The scoring system takes a balanced approach, encouraging keyword usage and variety, while discouraging excessive usage that might make a post look spammy.
Does a high score guarantee a good post? Not necessarily. It's important to remember that when you're writing content, keep the customer in mind. Relevance is what keeps them reading. While this new feature can't save you from writing bad content for your corporate blog, the meter can help you improve the search engine friendliness of already great material.
For some time, our user interface for creating posts has included a tag cloud that lists these topics. Titles of keyword blogs having more posts are displayed at a larger font size. At a glance, the blogging employee can see what topics have been written about most frequently on the organization's blogs. While this information might be helpful in choosing a post topic, it doesn't give much guidance on the quality of a post as it is being written.
As of today, our blog editing software incorporates a new and very handy feature, a Keyword Strength score that serves as a rough measure of the quality of keyword usage. You can see a screenshot of the feature in action below. It's a status bar that changes from red to green as the score moves from a baseline of 0 to a maximum of 100.
The scoring system takes a balanced approach, encouraging keyword usage and variety, while discouraging excessive usage that might make a post look spammy.
Does a high score guarantee a good post? Not necessarily. It's important to remember that when you're writing content, keep the customer in mind. Relevance is what keeps them reading. While this new feature can't save you from writing bad content for your corporate blog, the meter can help you improve the search engine friendliness of already great material.
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