This does not mean "stuffing" your blog posts with 20 irrelevant links that have nothing to do with what you are talking about. Getting a link from a relevant industry site that has a page rank of 7 or 8 will carry much more weight with the search engines than having 20-30 links from sites that do not have any page rank or are not relevant to your business.
Another important strategy when using a blog is linking in and out of the blog. Meaning that you are linking from your website into your blog and from your blog into your website. This is something that is easy enough to do, but too often looked over.
At Compendium Blogware, our software offers an easy to use interface for bloggers. They can add links, images with links, and even documents from their web pages into the blog posts. This all resulting in higher search engine rankings.
