One of the statements that I often come across in the sales process is "my customers don't read blogs, so I don't think we should spend time and money creating one."  Well, there are a few things wrong with this somewhat antiquated notion regarding business blogs.  First, have you (as a markerte) asked your customers if they read blogs?  Probably not.  I think the amount of your target market that does read blogs is probably a lot bigger than you imagine.  Next, even if a large portion of your customers don't know what a blog is --- chances are they have read one!  Blogs do great in search (especially SEO Optimized blogs) and many people come across blogs everyday when they are searching Google and never realize they were "reading a blog." 

The final point is that even if some of your current customers aren't "big into the blogging thing" --- chances are there are some potential customers that are searching the web with a problem that your product can solve (i.e. - a great lead); shouldn't you be standing there, telling your story and winning over new customers...acquisition through your blogging solution!

Back to the first point; below is a funny visual about Facebook "for old people" (original source here); but the truth is that the popularity of social networks, blogs and other Web 2.0 tools is growing faster in older generations --- so before you dismiss your clients as non-Internet savvy; take a second look...chances are they are doing more on the web than you think!

Facebook for old people blogs for old people your target market blogs