Lately I have received a lot of questions from potential clients about using our blogging solution internally as a secure communication method within their organization. Is this possible? YES! Blogging internally can be a great way to manage a lot of content, keep a living record of decisions made within groups and departments, discuss sensitive project information and more. Check out this great post from corporate communication guru Shell Holtz's Blog which does a good job of outlining the major uses and advantages of internal blogging. So if you are looking for a great internal, easy to use content management tool, consider blogging.
However, as big of fan as I am of internal blogs (Disney, DaimlerChrysler and McDonald's and many more have seen great ROI and success on their internal blogging initiatives); I would encourage any company that is considering internally blogging to take a step back and consider making external blogs a part of the communication plan as well --- acquiring customers (blogging for SEO) and communicating with customers is something that cannot be ignored by any communication or marketing team and blogging internally (exclusively) eliminates these benefits. More to come on this topic soon...seems to be an interesting decision within organizations: to blog internally, externally or both?
