I am an athlete; I always have been, and always will be.  I was a 3-sport athlete growing up, as well as, played a varsity sport in college.   Upon graduation I picked up multiple recreational sports, along with a relatively unknown sport called adventure racing, in order to keep my competitive spirit quenched. 

 

Someone with my background in sports should be somebody that thrives on working out and staying in shape, which I do.  However, it is a love/hate relationship.    All of us have experienced, at one time or another, the love hate relationship.   The following quote explains my tug-of-war battle better than I ever could:

 

           

“People don't always play sports because it's fun. Ask any athlete, most of them hate it, but they couldn't imagine their life without it. It's part of them, the love/hate relationship. It's what they live for. They live for the practices, parties, cheers, long bus rides, invitational’s, countless pairs of different types of shoes, water, Gatorade, and the coaches you hate but appreciate. They live for the way it feels when they beat the other team, and knowing those two extra sprints they ran in practice were worth it. They live for the way they become a family with their team, they live for the countless songs they sing in their head while training all those hours. They live for the competition, they live for the friends, the memories, the pain; it’s who they are.”

                                                                                                            - Source Unknown

 

This same love/hate relationship can be applied to blogging and business. Our clients LOVE the blogging benefits they receive, such as the traffic driven to their pages, the increased results of their call-to-action buttons, and the success of higher page ranking - due to search engine optimization that results from; their users blogging. However, they may HATE the thought having to find the time create and write a post for their company blog.  

 

My suggestion is to pull from your own personal experiences, and use that information to express yourself and your business in your blog post.   Besides its YOU that your readers are looking to hear from, so go ahead and give them that personal, human voice!