This morning's eMarketer newsletter caught my eye (article here) as it discussed the trend towards more online marketing spending for consumer packaged goods companies. In the past and even today, CPG firms have largely focused on traditional media and avoided mediums that are more difficult to measure (e.g. Facebook, Twitter, other social networks).
Nevertheless, given the trend, corporate blogging for SEO should be an important strategy to consider. By carefully monitoring and measuring traffic, conversion etc. and tying strategies back to actual product sales, CPG firms could benefit immensely.
To see more about our business blog software, please check out www.compendium.com
Nevertheless, given the trend, corporate blogging for SEO should be an important strategy to consider. By carefully monitoring and measuring traffic, conversion etc. and tying strategies back to actual product sales, CPG firms could benefit immensely.
To see more about our business blog software, please check out www.compendium.com
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