The New York Times is running a blog post about Galvin Communications, a public relations firm in Portland, Ore. which decided to set up a corporate blog for Bella, their Director of Goodwill. Bella just happens to be a dog.
Although the blog's focus has nothing to do with the business, it's been a boon for their business. Quoting Ellen Galvin, one of the owners of the firm:
Bella’s blog has paid off professionally in ways that we never imagined when we created it in 2006. Until then, much of our work was with traditional print media. We weren’t taking advantage of the ability of blogs to generate buzz until we created Bella’s blog and started getting hit up by other PR firms.This should serve as a nice case-in-point for business owners who don't believe they have anything to blog about. Be creative, because every blog has its day.
