Still on the topic of small business I want to point out some of the small business bloggers I know that some of the more traditional bloggers seem to not want in their club.
As you know, I'm a big advocate for the idea of blogging for search. This is really a great equalizer for the small business to take advantage of location as a qualifier in search.
Suppose you were looking for some tequila and you lived in the small town of Greenfield. You might type "petrone tequila Greenfield" as a search term. (try this at home) you will find business blog for a small liquor store owned by a pair of sisters named LizAnn & Amy.
How about if you wanted to have your teeth whitened and you lived near Anderson Indiana? You might enter into the search box "teeth whitening anderson Indiana". Do that and the top organic result will be for a local dental practice blog called "YouSleepWeWork".
And what if you wanted to relocate your office to Indianapolis? You might enter "office relocation Indianapolis". If you do this search you will find a small commercial real estate blog as the top organic result. The owner, Chris Carmen claims his leads are up 18% in the two months since he's started this blog.
Small businesses don't need gigantic numbers to have meaningful impact. With easy to use blogging software and the obvious blogging benefits, it's clear, every corporation or organization should have a widespread blogging strategy.
