Business blogs

To Blog or Not to Blog - WSJ

Monday, June 22, 2009 by Jenni Edwards

Anything with the word "blog" inside of my favorite newspaper, The WSJ catches my eye...so even if this is a little bit of a "personal blogger" article -- there are a few good points made and it's always important to see what non-industry folks are reading/hearing because well, most of our clients are non-industry folks.

Here are a couple of highlights...

Blogging allows you to set your own agenda and your own schedule. This is true in the business blogging space as well. No more waiting for a paper to pick up your article and hopes it is seen. You can be your own media.
Focus. Without it - your authority is diluted and readers are distracted without it. In simple corporate blogging terms - "talk about your business" --- no one cares what you think of Obama, they didn't come to you for that (there are plenty of cable news shows for that)