I love to try new things, but I have been burned by my own susceptibility to hype more times than I care to admit. Thus I ask an obnoxious amount of questions before I buy, or buy into anything new.
For answers, I look to my people. This includes my social networks, and awesomely knowledgeable strangers.
The Compendium office is conveniently located over a Starbucks. Although I love coffee, I also value sleep, friends & family, and my job, all of which I put at risk if I go into caffeine overload. I allow myself ONE single solitary A.M. caffeinated beverage per day. However, I've been looking for ways to cheat the system and an awesomely knowledgeable Starbucks employee helped me tremendously. She knew EXACTLY how many milligrams of caffeine were in every single beverage and walked me through my options with patience and understanding.
I have no idea what Starbucks considers their average customer acquisition cost to be, but they just increased my spend by simply having a knowledgeable employee willing to share that knowledge with me. A person who is darn good at her job, a person who I now consider one of my people.
So, even if it's tough to define business blogging for some, the simple fact is, it lets the everyday experts of your organization shine. Shiny things get a lot of attention.
People want to pay attention to your organization, they just need to find you. Let your experts lead the way.
For answers, I look to my people. This includes my social networks, and awesomely knowledgeable strangers.
The Compendium office is conveniently located over a Starbucks. Although I love coffee, I also value sleep, friends & family, and my job, all of which I put at risk if I go into caffeine overload. I allow myself ONE single solitary A.M. caffeinated beverage per day. However, I've been looking for ways to cheat the system and an awesomely knowledgeable Starbucks employee helped me tremendously. She knew EXACTLY how many milligrams of caffeine were in every single beverage and walked me through my options with patience and understanding.
I have no idea what Starbucks considers their average customer acquisition cost to be, but they just increased my spend by simply having a knowledgeable employee willing to share that knowledge with me. A person who is darn good at her job, a person who I now consider one of my people.
So, even if it's tough to define business blogging for some, the simple fact is, it lets the everyday experts of your organization shine. Shiny things get a lot of attention.
People want to pay attention to your organization, they just need to find you. Let your experts lead the way.
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