(3rd in a series of 5)
Common Mistake #3:
Not allowing or enabling conversation. A blog is a great way to allow potential customers to see the human side of the company. Don't let the blog just become another masterfully skilled piece of marketing that has to go through 8 layers of approval before going live to the web. Readers expect to see a human element when they land on a blog, so make sure they receive that.
Statistics show that the majority of visitors that read a blog, are new visitors. So how would you approach a new potential customer in person? You would engage with them and earn their trust before trying to sell them a product.
Same concept with a business blog - this is the first time they have seen your company, so if all they read are marketing and PR posts, that are super "sales"y - you're going to scare them away instead of engaging them.
Answer:
Allow visitors and readers the ability to interact with your writers. Let comments show on the blog - both the good and the bad - it allows you as the company to respond and show that you are willing to be transparent with your customers.
It is also good practice to engage with other bloggers in your industry. Comment on their blog posts, highlight an article in the industry and what your opinion is on it.
Let personality show, engage and encourage conversation with others out there.
Common Mistake #1
Common Mistake #2
Common Mistake #3:
Not allowing or enabling conversation. A blog is a great way to allow potential customers to see the human side of the company. Don't let the blog just become another masterfully skilled piece of marketing that has to go through 8 layers of approval before going live to the web. Readers expect to see a human element when they land on a blog, so make sure they receive that.
Statistics show that the majority of visitors that read a blog, are new visitors. So how would you approach a new potential customer in person? You would engage with them and earn their trust before trying to sell them a product.
Same concept with a business blog - this is the first time they have seen your company, so if all they read are marketing and PR posts, that are super "sales"y - you're going to scare them away instead of engaging them.
Answer:
Allow visitors and readers the ability to interact with your writers. Let comments show on the blog - both the good and the bad - it allows you as the company to respond and show that you are willing to be transparent with your customers.
It is also good practice to engage with other bloggers in your industry. Comment on their blog posts, highlight an article in the industry and what your opinion is on it.
Let personality show, engage and encourage conversation with others out there.
Common Mistake #1
Common Mistake #2
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