Business blogs

When I meet people they often ask me where I work. I could say “I work at a high-growth, SaaS start-up that serves online marketers and social media experts.” If they are still interested, I could tell them more about our corporate blogging platform for search engine optimization and social media. Generally unless the person is a marketer or a tech entrepreneur that shares my passion for both topics…we are going to end up talking about something else.

Those interactions got me to think about the way we position Compendium. This is a fantastic company with an innovative product. We turn the marketers that use our product into stars. How can someone not be interested in what we do? As an operations person that is interested in efficiency (and a former business development guy), I had to find a better message. After much thought and reflection…actually probably only two minutes. I came up with something that I think this is a good start:

• Compendium clients use our software to create lots and lots of highly targeted, search optimized web pages

At a high-level that is what we do. We help our clients get found in organic search and communicate to potential customers that are already interested in what our clients do. That last piece is the important part. We connect our clients with people that are already interested in what they do. That makes Compendium one of the best acquisition marketing solutions on the planet. For now, that is going to be my answer to the usual “so what do you do” question. If you want to learn how Compendium can help you, we are happy to answer questions and provide some initial coaching. This whitepaper on the value of Third Generation Business Blogging is a great start.