Doug Karr has helped me come up with a great explanation of keywords and compending. A fantastic way to explain Compendium Blogware, what we do,and how we can help you win search engine optimization. Keyword focus isn't simply driven by content itself, it's also driven by a number of other factors including URL construction, backlinks, titles, keyword density on related pages, positioning of the html in the page, and even formatting of the text itself. Our compended blogs concentrate keyword densities of like terms (your keywords and synonymous terms) and organize the posts on the compended page for maximum search engine attention.
If you begin to focus specific keywords in your posts, you WILL see some lift in those results; however, without the optimization that is provided by a compended blog, you may find it difficult to place in those top 4 search results depending upon how competitive the keyword is. This is what's so great about blogging in general - you can really attain a lot of search engine traffic - even on keywords you've not optimized for. However, when you do optimize, you'll definitely garner more attention. As well, you'll gain traffic and attention on peripheral search phrases that are relevant to your business.
75% of corporate blogs fail - usually because of the lack of relevant traffic (or little traffic altogether) that their blog attains. That said, don't hesitate to utilize that strategy if you have additional keywords that you wish to attain. When you really want to hit the homerun and 'own' the keyword or phrase, nothing will work better than a compended blog, though.
Posted Friday, November 14, 2008 by
Krystal Featherston
Below is one quick blogging techniques that can really add a little spice to your blog posts! Videos are a creative way to get your message out and grab your readers attention!!
Follow these 6 steps and you'll be on you way to a writing a better business blog!
1. Obtain the embed code from the video hosting group
2. Begin to create your post as you normally would. Once your ready to add the video click on “Edit HTML Code”. This button looks like <>.
3. HTML formatting will appear in the body of the post.
4. Paste the embed code of the video you choose at the bottom of all of the text listed in the body of the post.
5. Click back off of “Edit HTML Code” and the body of the post in the text editor will look the same as it did before you added the video.
6. The video will not appear in the text editor. You much chose “Preview Post” to see the video.
Follow these 6 steps and you'll be on you way to a writing a better business blog!
1. Obtain the embed code from the video hosting group
4. Paste the embed code of the video you choose at the bottom of all of the text listed in the body of the post.
5. Click back off of “Edit HTML Code” and the body of the post in the text editor will look the same as it did before you added the video.
6. The video will not appear in the text editor. You much chose “Preview Post” to see the video.
Posted Thursday, November 13, 2008 by
Randy Cox
"The same technology that simplifies life by providing more functions in each device also complicates life by making the device harder to learn, harder to use. This is the paradox of technology."This statement was as true in 1988, when Donald Norman wrote it, as it is today. Norman's book, The Design of Everyday Things, has become essential reading for anyone in the business of designing things that will be used by humans. Teapots, doorknobs, and yes indeed, web user interfaces.
There are some products that have hit the feature/complexity sweet spot. The iPod is a good example. Until the iPod Touch, the user interface of Apple's portable music player remained largely unchanged: A circle for scrolling, five buttons and a switch. Many other music players that had more features, but Apple's decision to keep their device as simple to use really payed off--at the last count, 50 bajillion iPods have been sold*. Now that the technology is cheap enough to put a high-res touchscreen on a pocket-sized device, Apple can now add new features without having to worry about where to put the new buttons, which would make their product more difficult to use. People who want to use the advanced features can do so, and the folks who are satisfied with the basic features can ignore everything else.
As we add new features to our blogging platform, we think about the Paradox of Technology, even if we don't call it by name. It's a fine line to walk, and I know we will make mistakes along the way. One thing that I love about this job is that I have the opportunity to make frequent updates to our software (we average one software release a week), so if we find a problem we can fix it quickly. It's gratifying to have a hand in creating a product that gets better and better all of the time.
* I made this statistic up. But I'm sure it's close.
Posted Thursday, November 13, 2008 by
Doug Karr
We really do make it simple for companies to begin building traffic on search engines as well as having all the tangible benefits of blogging: trust, authority, building relationships, etc. While folks that blog on other off-the-shelf platforms, Compendium Blogware is more than an app - it's a service that comes with search engine optimization experience, blogging professional advice, and a team of people that ensure that your blog has a positive measurable return on investment.
Simply put, if you don't get results... we don't stay in business. Our approach is so unique that we're already attaining a great reputation in the business. The fact is - we love blogging and we want businesses to love it to. The first goal in doing that is by providing a proven system for developing keyword-centric strategies for our clients.
We want you to win search first, because that draws more relevant traffic to your company. When you have more relevant traffic, it's obvious that you're going to profit from that traffic. The relationships you'll build through us will last you a lifetime.
In many ways, blogging for seo is kind of an internet dating service to match our clients to their next big customer. Find your next love with us!
Posted Thursday, November 13, 2008 by
Kristen Raves
Next week's webinar will be hosted by Chris Baggot CEO of ExactTarget and Compendium Blogware, along with Doug Karr VP of Blogging Evangelism at Compendium. As business bloggers themselves, they understand the importance of content creation. Content is what drives blogs to be so successful for us, as well as our clients.
During the webinar we will focus on three important aspects:
Webinar Details:
Thursday, November 20 at 1pm EST
During the webinar we will focus on three important aspects:
- How to repurpose content.
- Content creation ideas, hints, and tips.
- How to measure blogging ROI.
Webinar Details:
Thursday, November 20 at 1pm EST
Posted Wednesday, November 12, 2008 by
Jess Wehner
Last week some members of the Compendium team headed over to the Hilbert Cirlce Theater to attend Happy Hour at the Symphony. We enjoyed appetizers from downtown vendors such as Vitos and Oceanair and had a couple free cocktails prior to the start of the symphony. My favorite appetizers were the oysters provided by Oceanair. And when I say favorite, I don’t mean because I enjoyed them! They were mostly my favorite because it was my first time to try an oyster... I'm not so sure I'll be trying them again anytime soon!Our team had a great time, but the best part about it was that Doug Karr, VP of Blogging Evangelism at Compendium, was able to hook us up with free tickets! Doug’s friend, Pat Coyle, provided the tickets. They are friends through an organization called Smaller Indiana.
Not only does blogging for business help increase search engine rankings, you might also get some sweet kick-backs along the way. Thanks Doug!
Posted Wednesday, November 12, 2008 by
mikey mioduski
Do your customers have a web browser?
A few of our top dogs were in a discussion panel on corporate blogging yesterday and I was fortunate enough to get to watch the entire thing and break it apart in the incredibly exciting Windows Movie Maker.
One thing that did excite me today was hearing some of the pointers from Chris Baggott and Douglas Karr on how basic blog software can lift basically any organization in search.
The first question asked to the panel was Which businesses benefit the most from blogging? Here was my favorite remark of the entire hour discussion-- from the VP of Blogging Evangelism himself, Mr. Douglas Karr: "If your customers have a web browser, you should be blogging."
In other words, I want you blogging right now.
Check back in soon for clips from the panel.
A few of our top dogs were in a discussion panel on corporate blogging yesterday and I was fortunate enough to get to watch the entire thing and break it apart in the incredibly exciting Windows Movie Maker.
One thing that did excite me today was hearing some of the pointers from Chris Baggott and Douglas Karr on how basic blog software can lift basically any organization in search.
The first question asked to the panel was Which businesses benefit the most from blogging? Here was my favorite remark of the entire hour discussion-- from the VP of Blogging Evangelism himself, Mr. Douglas Karr: "If your customers have a web browser, you should be blogging."
In other words, I want you blogging right now.
Check back in soon for clips from the panel.
Posted Wednesday, November 12, 2008 by
meghan peters
So I'm not exactly the best person to talk about this topic because I fall victim to this as well. But I can't stress enough how important it is to post to your business blog frequently. At Compendium we subscribe to the 2 posts a week per person rule. I think this is the best way to go about posting, it's just enough to keep your blog fresh with topics and it's not too daunting of a task.
I was recently reading an article titled 6 Stupid Marketing Mistakes featured in IMedia Connection. The article did a great job referring to how important it is to keep up to date on your social media strategies and most importantly your business blog.
Adam Broitman the author of the article says, "every branded blog that lies dormant sends a message to the consumers who originally engaged the brand in conversation. The message sent by these brands is, "We simply don't care.""
Blogging can never be a quick fix for marketing, it has to be approached as a relationship that you are building with your readers and customers. Sure it takes some commitment, but in the long run it will pay off.
I was recently reading an article titled 6 Stupid Marketing Mistakes featured in IMedia Connection. The article did a great job referring to how important it is to keep up to date on your social media strategies and most importantly your business blog.
Adam Broitman the author of the article says, "every branded blog that lies dormant sends a message to the consumers who originally engaged the brand in conversation. The message sent by these brands is, "We simply don't care.""
Blogging can never be a quick fix for marketing, it has to be approached as a relationship that you are building with your readers and customers. Sure it takes some commitment, but in the long run it will pay off.
Posted Wednesday, November 12, 2008 by
Abby Rivera
So I have seen others do it, but never been able to accomplish it myself. Today reached 100 on the Keyword Strength Indicator!
I am so excited about it reaching 100! But really why is this import? This keyword strength indicator reminds me that I am blogging for a purpose with my corporate blogging. I recognizes that I am sensibly talking about topics that are important and relevant to my business, Compendium.
I am so excited about it reaching 100! But really why is this import? This keyword strength indicator reminds me that I am blogging for a purpose with my corporate blogging. I recognizes that I am sensibly talking about topics that are important and relevant to my business, Compendium.
Posted Wednesday, November 12, 2008 by
Jason Gergely
Dental Marketing?? What are we talking about? Dental Marketing basically is how one of our clients, Comfort Dental, goes about their marketing strategy. Every kind of business has to have some kind of marketing strategy, but we often neglect services that we might take for granted. Comfort Dental decided to go above a typical marketing strategy and use our service of blogging. With only a few bloggers, they put up great information and frequently. Informing their readers on everything from porcelain veneers to Dental implants, they are trying to inform their readers of what they have to offer above their competition. So go check out their blog, and see what they have done with Compendium’s blogging possibilities!
Posted Wednesday, November 12, 2008 by
Jason Gergely
We all know what market segments are, but what is a Niche Market? A niche market is an even smaller portion of a market segment. They are often times not what a typical business wants to market to. For instance, niche marketing would be putting a commercial for golf clubs on “the golf channel”.
Working at Compendium Blogware I see many of our clients working on their marketing efforts. All of them do a great job, but a few really stand out when talking about Niche Marketing. Niche Marketing is very difficult to reach, but our client Indiana Spine Group
does exactly that. By using our service as well as their own for marketing, they have done a great job reaching that specific target market. By discussing ideas such as how to keep your back healthy and tips on how NOT to hurt yourself raking leaves this season, they are doing a great job talking about their product and service. Check out their blog for tips and tricks for the upcoming holiday seasons!
Working at Compendium Blogware I see many of our clients working on their marketing efforts. All of them do a great job, but a few really stand out when talking about Niche Marketing. Niche Marketing is very difficult to reach, but our client Indiana Spine Group
does exactly that. By using our service as well as their own for marketing, they have done a great job reaching that specific target market. By discussing ideas such as how to keep your back healthy and tips on how NOT to hurt yourself raking leaves this season, they are doing a great job talking about their product and service. Check out their blog for tips and tricks for the upcoming holiday seasons!
Posted Wednesday, November 12, 2008 by
Jenni Edwards
Thought this was really cool and shows the power of search.
Google is now tracking the flu-bug by looking at relevant search terms and where they are coming from (fever, cough, etc.). This is a project of Google.org --- because, well Google has too much money that they need to do something good, right? You can check it out here: http://www.google.org/flutrends/.
What terms are important to your business? When people are sick, I would think that the drug companies of the world would want to show up on organic results? Or maybe an all natural remedy? By creating business blogs these companies could gain click throughs when people did have the flu and drive their own businesses!
Google is now tracking the flu-bug by looking at relevant search terms and where they are coming from (fever, cough, etc.). This is a project of Google.org --- because, well Google has too much money that they need to do something good, right? You can check it out here: http://www.google.org/flutrends/.
What terms are important to your business? When people are sick, I would think that the drug companies of the world would want to show up on organic results? Or maybe an all natural remedy? By creating business blogs these companies could gain click throughs when people did have the flu and drive their own businesses!
Posted Tuesday, November 11, 2008 by
Brian Millis
I recently saw BJ Novak, co-writer of one of my favorite shows The Office, do a stand up comedy show at Butler University. Here is one of my favorite clips from the show that he calls the story of Wikipedia Brown:
Although this is a satire about how the usefulness of Wikipedia can be distracting to a user, the message is very relevant to a business blogging. When you search on Wikipedia, you find great information that is relevant only to the topic you are interested in. Linking connects all kinds of articles within this "encyclopedia" and you can often times get distracted by other topics.
When you blog with a purpose on Compendium Blogware's business blogging platform, you build relevant content on a specific keyword blog that is easy for a searcher to find. When a searcher finds the blog they want, they can then take the next step by clicking on a call to action, visiting a website, or linking to another relevant blog. This engages the searcher in the conversation within a more relevant network of blogs. I think a good business blog engages enough to offer that linking flexibiligy (like Wikipedia), yet is simple enough to encourage the searcher to take the call to action and not get distracted. This is how Compendium will help turn visitors into customers.
Don't be a Wikipedia Brown for your future customers. Get them engaged and then convert on that intererst!
Although this is a satire about how the usefulness of Wikipedia can be distracting to a user, the message is very relevant to a business blogging. When you search on Wikipedia, you find great information that is relevant only to the topic you are interested in. Linking connects all kinds of articles within this "encyclopedia" and you can often times get distracted by other topics.
When you blog with a purpose on Compendium Blogware's business blogging platform, you build relevant content on a specific keyword blog that is easy for a searcher to find. When a searcher finds the blog they want, they can then take the next step by clicking on a call to action, visiting a website, or linking to another relevant blog. This engages the searcher in the conversation within a more relevant network of blogs. I think a good business blog engages enough to offer that linking flexibiligy (like Wikipedia), yet is simple enough to encourage the searcher to take the call to action and not get distracted. This is how Compendium will help turn visitors into customers.
Don't be a Wikipedia Brown for your future customers. Get them engaged and then convert on that intererst!
Posted Tuesday, November 11, 2008 by
Eric Romer
Are blogs a valid source to drive prospective customers?
It's one of the ongoing discussions when approaching a corporate blog. Many companies view blogs as a way to tip their toe in social media, or to "get our name out there." Therein lies the root of the problem -- businesses aren't blogging with a purpose. The focus is not Search Engine Optimization or new customer acquisition, but rather because it seems like a good idea to stay relevant in a Web 2.0 world.
eMarketer just put out a study that re-enforces Compendium's stance: blogs directly influence purchasing decisions.
These stats are very revealing, and take some additional interpretation. This survey is talking to "US blog readers", and doesn't discuss how consumers found these blogs. Based on the following quote, it seems the assumption is that people found blogs from a website, or some other method (but not Search).
Are consumers doing more than just reading or subscribing to blogs?
Yes. The eMarketer study found "four out of 10 blog readers surveyed had taken action as a result of viewing a blog ad."
People are searching. They are trusting information found on blogs, and 40% of them are taking some sort of action, whether downloading a research study, signing up for a newsletter, or clicking through to an e-commerce page. There couldn't be a better example of why it is important for a business to blog.
Create compelling content, and optimize it to be found for search, with clear calls-to-action directly from the blog. It's a simple forumla.
It's one of the ongoing discussions when approaching a corporate blog. Many companies view blogs as a way to tip their toe in social media, or to "get our name out there." Therein lies the root of the problem -- businesses aren't blogging with a purpose. The focus is not Search Engine Optimization or new customer acquisition, but rather because it seems like a good idea to stay relevant in a Web 2.0 world.
eMarketer just put out a study that re-enforces Compendium's stance: blogs directly influence purchasing decisions.
These stats are very revealing, and take some additional interpretation. This survey is talking to "US blog readers", and doesn't discuss how consumers found these blogs. Based on the following quote, it seems the assumption is that people found blogs from a website, or some other method (but not Search).
“For a portion of Web users, blogs rival search as a navigation tool, which has really interesting implications for advertisers,” said Rob Crumpler, CEO of BuzzLogic, in a statement. “Blogs are becoming trusted guides, steering users who are seeking very specific information to places of interest online.”Now think of blogs as benefiting search, not rivaling it. Roughly 90% of adult Internet users use search engines to find information. With Compendium's proprietary solution, blog content is automatically organized in strategic keyword-driven blog pages, which creates scalable, highly niched content about different aspects of a companies products, services and employees.
Are consumers doing more than just reading or subscribing to blogs?
Yes. The eMarketer study found "four out of 10 blog readers surveyed had taken action as a result of viewing a blog ad."
People are searching. They are trusting information found on blogs, and 40% of them are taking some sort of action, whether downloading a research study, signing up for a newsletter, or clicking through to an e-commerce page. There couldn't be a better example of why it is important for a business to blog.
Create compelling content, and optimize it to be found for search, with clear calls-to-action directly from the blog. It's a simple forumla.
Posted Tuesday, November 11, 2008 by
Doug Karr
Last year I posted that 2008 was the year of 'micro', where folks have begun to gather and organize in their own niche groups. Of course, Seth Godin wrote the book much more eloquently as I could - Tribes.
Posted Tuesday, November 11, 2008 by
Doug Karr
If you get the opportunity to pick up a copy of Age of Conversation 2, please do. All profit goes to charity and the book is a collection of short stories from Social Media and Marketing professionals from around the globe. It was an honor to be on the author list of this fine book! Special thanks to Drew McLellan and Gavin Heaton for doing all of the work to bring it together!The book hits on all chords, "Why Don't They Get It?" provides 237 different stories on the turning tide of marketing in our culture. It fully supports why blogging for business is such a necessity!
Thanks to all the authors who gave selflessly of their time to write this incredible book: Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going&Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne&Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Posted Tuesday, November 11, 2008 by
Megan Glover
It's true if you want your business blogs to drive traffic, get found in search and generate demand you have to create content, and lots of it.
Last week we decided to drink the Kool-aid and prove that content is truly the catalyst for driving blog traffic. We held and internal "blog in" and offered free breakfast as an incentive to blog. For details on the specifics check out Ali, my colleagues blog: How to Generate 533% Blog Post Increase in a Day
Well, the traffic results are in and they are stunning (if I do say so myself). Check out the Google Analytics chart below. See that spike... yep, that's in direct correlation to our "blog in".
Last week we decided to drink the Kool-aid and prove that content is truly the catalyst for driving blog traffic. We held and internal "blog in" and offered free breakfast as an incentive to blog. For details on the specifics check out Ali, my colleagues blog: How to Generate 533% Blog Post Increase in a Day
Well, the traffic results are in and they are stunning (if I do say so myself). Check out the Google Analytics chart below. See that spike... yep, that's in direct correlation to our "blog in".
For all the business bloggers tunned into this post, I challenge you to hold a blog in, measure your traffic send me a comment. I'd love to know if the concept helped your company drive demand!
Posted Monday, November 10, 2008 by
mikey mioduski
If I were an attorney, I would invest in a few things. I'd probably scoop up one or two of these:
But I guess before I get the Porsches, I might first consider investing in a business blog, targeting as many relevant keywords as I possibly could.
Any and every attorney website should absolutely have a blog. Business blogging is not only affordable, it is an incredible way to tell your story to a larger audience. Especially with Compendium's unrivaled Compending feature, which categorizes all of your blog content-- new and old-- around certain targeted keyword phrases to get you found more often.
Can blogging improve my local search, you might ask. Yep. The more localized or regionalized your stories, the more local or regional your prospects. Blogging can improve your search for anything you target, so really there are no limits to where you can take it if you are commited to adding content.
If you think you don't have time to blog, you're not alone. Compendium was built on this principal-- built for business men and women who have no time to learn a new software or learn how to design websites. Compendium not only takes your blog posts further in search, it truly makes blogging easy, rewarding.
Then you can take that return on your Compendium investment from all of those new clients who found you through your business blog and treat yourself to something... real nice.
But I guess before I get the Porsches, I might first consider investing in a business blog, targeting as many relevant keywords as I possibly could.
Any and every attorney website should absolutely have a blog. Business blogging is not only affordable, it is an incredible way to tell your story to a larger audience. Especially with Compendium's unrivaled Compending feature, which categorizes all of your blog content-- new and old-- around certain targeted keyword phrases to get you found more often.
Can blogging improve my local search, you might ask. Yep. The more localized or regionalized your stories, the more local or regional your prospects. Blogging can improve your search for anything you target, so really there are no limits to where you can take it if you are commited to adding content.
If you think you don't have time to blog, you're not alone. Compendium was built on this principal-- built for business men and women who have no time to learn a new software or learn how to design websites. Compendium not only takes your blog posts further in search, it truly makes blogging easy, rewarding.
Then you can take that return on your Compendium investment from all of those new clients who found you through your business blog and treat yourself to something... real nice.
Posted Monday, November 10, 2008 by
Jess Wehner
The best part about blogging for business is that you can literally write about whatever you want! In fact we encourage it! You can even help a charity with your blog. Below you can see how I'm helping to make a difference (even if it is only $1 at a time.)
All you have to do is add a beard to a picture, email the picture, and Atto will donate a dollar to Kiva. Don't I make a great Poseidon?
Wondering what you would look like? Just follow this link and you too can have a beard and help Kiva.
All you have to do is add a beard to a picture, email the picture, and Atto will donate a dollar to Kiva. Don't I make a great Poseidon?
Wondering what you would look like? Just follow this link and you too can have a beard and help Kiva.
Posted Monday, November 10, 2008 by
meghan peters
Often times generating content isn't the problem when companies start to work on their business blog. The problem is making the content you are writing work to your advantage. To learn more information on how to implement simple tips to make blog content work for you, join our upcoming Webinar with Chris Baggott and Doug Karr on November 20th.
In this Webinar we'll be covering many relevant topics that companies really want to learn when writing their blog posts.
You'll Learn:
- Why should companies blog.
- How to create relevant blog content.
- How to measure blogging ROI.
There are a limited number of spots available.
Register today!
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